The 501® Jean: Stories of an Original | Full Documentary

1,274,470
0
Published 2016-03-16
Levi's® presents The 501® Jean: Stories of an Original, a three-part documentary that celebrates the 501® Jean’s influence on popular culture.

EPISODE 1: WORK
   • The 501® Goes to Work | Stories of an...  
We trace the 501® Jean's roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.

EPISODE 2: STYLE
   • Style | The 501® Jean: Stories of an ...  
For the first time Levi’s® are worn for their look, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style leaders.

EPISODE 3: REBELLION
   • Rebellion | The 501® Jean: Stories of...  
The 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.

NARRATED BY RAMBLIN’ JACK ELLIOTT
Ramblin' Jack Elliott is one of folk music's most enduring characters. A protege of Woody Guthrie in the late '50s, Elliott has been hailed as an influence on artists from Bob Dylan and Pete Seeger, to the Rolling Stones and Grateful Dead.

FEATURING INTERVIEWS WITH:
Henry Rollins, John Baldessari, Erin Wasson, Gary Burden, Andy Spade, Mark McNairy, Eddie Huang, Steven Alan, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Scott Schuman, Lee Ranaldo, Darren Romanelli, Greg Chapman, Hal Fischer, Rachel Wang, and MANY, MANY MORE.

ORIGINAL MUSIC SCORE:
Ernest Greene (Washed Out) and Squeaky E Clean Productions.

DIRECTOR:
Harry Israelson #levis #levisjeans #levis501

All Comments (21)
  • @viper0111
    Its a shame that a company like Levi's with such an impact on American fashion doesnt even makes its products in the US anymore, what a shame.
  • @mason8140
    Ive rewatched this many times through the 2 years its been out, and my god is this a beautiful documentry. It deserves so much more recognition.
  • @keithbaker5932
    Thanks to Levi Strauss & Co. for producing this video. My family was involved in the denim manufacturing industry for many decades, and I worked in a cotton mill from my 16th birthday until I graduated from college six years later. There are still family members and friends working at Mt. Vernon Mill in Trion, Georgia. I enjoy watching this video periodically.
  • @MrLoony1212
    i can guarantee you all the people at Cone mills are good people!! i know Mike Roberson personally. hes now retired but dosent hesitate to tell us the stories about them coming in to record this video. hes 70 now.
  • @bradstarzz2921
    Levi's is a lifestyle to many people. When I wear Levi's, I feel confident, bold & striking. It's the one clothing brand I stand proud of.
  • @McLovin_2007
    For decades Levi, Wrangler, and Lee have been the top 3 brands for affordable jeans under $100. I love Wrangler because they always felt the most comfortable and have a rugged cowboy look. I also like Lee as a second choice.
  • @ramadhanib95
    I wear 501 everywhere. Office, Clubs, Wedding... name it, its there. I really want one during teenage years but couldn’t afford one back then, so its like a sweet revenge to working my ass off and putting 501 on it and be proud of it
  • @stellanevis3107
    I had a 501 back in high school from my Uncle. Now I have a job I got 9 pairs. I usually stay away from those that feels paper thin. I have 501 CT, 501 Skinny, 505c, 721s. Levi's for life!
  • @user-gm4rl8vx4z
    Those older gentleman have such a beautiful "old time" southern accent, non-rhotic "R" sounds & all, sadly it's dying out very quickly
  • In 1992, The Washington Post exposed the company’s exploitation of Chinese prison labor to make jeans. Levi Strauss responded by creating a code of labor standards. But when the venerable American brand shifted all of its manufacturing overseas in 2002, laying off thousands of workers, it resorted once again to relying on labor from China, Bangladesh and nearly 50 other countries. Many of these factories, including a Levi Strauss supplier in Durango, Mexico, have been accused of violating the company’s ethical code by not allowing labor organization, forcing workers to work more than 12 hours a day and withholding overtime pay. In 2005, workers fired from the Durango supplier for organizing successfully won their jobs back, with overtime and back pay.
  • @edwinazurin4807
    I've been wearing Levi's jeans for more than 3 decades and their company motto is really true that their "quality never goes out of style"...
  • @AlexMielnik
    Make them in the U.S.A. again Levi's!!!...and not just the tease with your USA made line...can't ever find my size online :-(
  • @c.spencer2338
    I buy all my Levis at good will, salvation army and thrift stores. I have only destroyed one pair in 30 years. best damned jeans for the money.
  • @gauthamxo3791
    Classics comes out of utility.. LEGENDARY SUCCESS OF LEVI'S. Best denim I've ever used.
  • @chuy8356
    501's my favorite and only Levi's kind of jeans I've ever worn. The fit and softness of the jeans after breaking them in is umatched.
  • @freddaweiss4668
    First time I saw jeans, I was hooked. When I put them on, I was in heaven. Still wearing'em - lots of 'em. Love my 501s!
  • @inigojuancarlos
    I always always love Levi’s and no matter how many jeans and denim brands that come out and even though I owned dozens of designer jeans, my loyalty to Levi’s never fade. I’ve been collecting Levi’s for 25 years now mostly vintage.
  • @debannas4567
    Have LOVED Levi’s since my first pair over 50 years ago!! Yes, I’m a woman but LOVE the fit and feel of the men’s jeans! Have never worn a pair out but have “outgrown “ a few😂