The real reasons Apple won’t put macOS on the iPad

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Published 2024-07-24
Apple has refused to put macOS on their iPads, but Apple users want to know, why not? Video director, Owen Grove, dives into answering this question by speaking to experts and trying to use the iPad Pro as his work device while mirroring macOS.

00:00 Intro
01:12 Using iPads for "Pro" work.
01:58 Powerful hardware, sleeping software
02:34 UTM and virtualization limitation
03:04 How to try macOS on iPad
03:53 How it feels to use macOS on iPad for drawing and in general.
05:09 Editing video in macOS on iPad
06:52 Developer interview: Is running macOS on iPad a software or hardware challenge?
09:51 Is macOS on iPad bad for business? Apple's choice.
10:40 Is Apple afraid the iPad would cannibalize the Mac?
11:07 Interview with Nilay: Apple's business decisions
12:31 What's the real money reason?
14:11 Conclusion: Apple. Why not?

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All Comments (21)
  • @TheVerge
    Are there any other questions you haven’t seen answered that you want to see us try to solve? Drop it down below:
  • @Lostatsea23
    Not sure how long this dude has worked for The Verge but he’s great. Charismatic and funny , and very likable! This video was also edited really well. Loved the transitions
  • They won't add it because they need to make more money. As simple as that. Convincing you to buy an extra product makes them more money.
  • @richardc5100
    Also the reason they don’t add multiple user support
  • @lujnk
    my hot take on how to fix the ipad is just let 2 videos play at once
  • @SloanMosley
    BECAUSE THEY CAN'T TAKE 30% WHEN YOU DOWNLOAD AN APP FROM THE INTERNET
  • Thanks for bringing back such videos. I was missing them a lot since dieter bohn left the channel.
  • @huboz0r
    Missing a big distinction between the Ipad Pro and the other iPads. For the pro, the need for better use of the overpowered hardware makes sense. Any other iPad, you'd buy because it's an iPad doing ipad things on IpadOS.
  • @svenbjorn9700
    "But at the point where the iPad can do macbook things, why not just buy a laptop?" Because 2-in-1. The keyboard case allows you to quickly and EASILY switch between writing/drawing WITHOUT having to disconnect/transform anything. You just flip it upside down or rightside up depending on whether the current task requires the keyboard or the pencil. School and art are obvious use cases where switching between both modes constantly is useful.
  • @Spo8
    This is my first video I’ve seen with Owen presenting and I really dig his style.
  • @mananparekh_
    Finally, a take beyond the rudimentary. Appreciate your and nilay’s conversation about the business of iPad
  • @exp2745
    10:15 Imagine Apple in 2008 saying they don't want the iPhone to become an iPod.
  • @Fgtfv567
    1:57 "No wired headphone jack" "Need a dongle for any sim work or media dumping" Hey, I've seen this one before!
  • That calculator app icon edit into the crusher ad made me laugh so hard!
  • I have the new iPad Pro, i’m a professional freelance artist and so I use my iPad literally every single day for work. I can say with confidence that iPad OS doesn’t need to be replaced, it just needs to be better. I’ve lost count of how many bugs and unnecessary limitations i’ve run into since making the switch from a wacom on windows/macOS. From simple stuff like the youtube app missing inputs made by the pencil and magic keyboard, to annoying problems like Discord requiring images to be saved to the photos library instead of the files app, to downright broken stuff like extended display not handling HDR properly or windows resizing issues when using stage manager. The apps I need to use for work like CSP thankfully are just as capable as the desktop version, but that is unfortunately an exception and not an example. I love using the apple pencil, I can illustrate and design for hours on end. I love how fantastic the display and hardware is, it’s truly class leading. I love a lot about the iPad, but the software really is holding it back. not because it isn’t MacOS, but simply because it’s not as good as it should be.
  • @BigBampot
    I, for one, am thrilled to see Matt Berry join The Verge. Welcome!
  • You eventually acknowledged that your simulation of running macos on the ipad using screen mirroring wasn't really the "macos on an ipad" experience so much as like attaching a wacom tablet. After years of using a wacom (non-screen) tablet as a full replacement for a mouse with my mac, I think that the "macos isn't optimized for touch" phrase that people love to repeat is pure bs. In the least, macos has a much better (third-party) stylus navigation experience than ipados does with the magic pencil.
  • @mattceccotti
    Never seen you on video before Owen, but great job on this so far! (I am halfway). The writing is SOLID, love the little surprises, and great comedic timing on the "...money." Like others have commented, it brings back that Dieter vibe, and that's a great thing. Hope to see more videos with you!