The Art of the Pitch Deck with Christopher Wulf

Published 2020-09-04

You’ve spent months grinding on the prototype of your game, you’ve spoken to some publishers who are interested in funding further development and partnering with you to get this game out. All they need now is your pitch deck to share with their executives to get the final sign off.

Up until this point you’ve used a combination of presentation skills and screenshots/videos of your prototype to show your game off. But what happens when you take away the “you”, and leave nothing but a series of slides? How do you successfully communicate everything you need to without using your voice? How do you generate interest, confidence in your game without your voice? What are the best practices that can increase your chances of success?

While there have been some great talks over the years about how to refine the “elevator pitch”, “how to talk to publishers”, etc., there has not been one that focuses strictly on the process of creating a great pitch deck.

With the pitch deck being such a key component of the pitch and oftentimes being crucial in grabbing the attention of investors and publishers, many developers underestimate the importance of a clean, clear, and concise delivery.

After putting together dozens of different pitch decks over the course of our careers that span from management consulting to startups and now games, Alan Dang and I have begun to find patterns of what makes a good game pitch deck truly stand out. To ensure that we have additional data points outside of our own experience, we have sat down with befriended industry veterans across the board (publishing, investing, platforms - both PC and Console & more) to learn about their approaches. Through analyzing all of these successful decks, we want to show developers the common aspects of successful pitch decks that can stand alone and be able to communicate everything someone needs to know about your game.

Audience Takeaway: Attendees will learn about the process that goes towards creating the 4 C’s for a successful game pitch deck; Concise, Clear, Confident, and Content.

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