How Lululemon Dominates High End Active Wear

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Published 2022-10-20
What began as a small Canadian yoga wear company for women, is today a multibillion-dollar activewear brand with 600 stores in the U.S. and Europe, and a diversified portfolio extending into menswear, an at-home fitness program, Mirror, and footwear. Lululemon posted at 29% increase in revenue in the second quarter from a year earlier. But there are some potential concerns ahead. For one, high inflationary times and a looming global recession could threaten the company's financial outlook. There are also countless smaller brands gaining market share. Some of those include some of the more established brands such as Alo and Athleta in brick-and-mortar. But also e-commerce companies growing from a strong social media following such as Gymshark, Fabletics and Alphalete.

Chapters:
1:45 - The rise of high-end athletic wear
4:39 - Fierce competition
8:10 - The future of athletic wear

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How Lululemon Dominates High End Active Wear

All Comments (21)
  • @Carcadia393
    The quality and the lifetime guarantee is what holds me to them. I will have had items for over 10 years. A hole appeared in sweatpants I bought at an outlet over 7 years ago. I took it to lululemon and they asked zero questions. Took it in, and it was sent back to me fixed up within a week. They even said if I was unimpressed with the work, they will find a way to replace them. Are you kidding me? And customer service is A+ every time.
  • I've had my luluemon gear for 8 years. Only replacing my leggings when I started gain muscle during lifting. Honestly the quality justified the price for me. The puffer vest for running keeps me warm on mornings of 28 degrees in the winter.
  • I'm a long distance runner and a taller woman of an average size. Years ago, Lululemon was never on my radar because it catered to smaller women for yoga and athleisure. After the pandemic and the expansion of their brand to extended sizes and running specific wear, I've completely ditched my previous wardrobe staple brand (Nike) and become obsessed with LLL. Their mark downs are worth the price because they stand by their quality. It just feels good wearing the leggings and jackets when running.
  • @Graciefarmer
    I work at Lululemon as an Educator and I can honestly say it has been such an amazing company to work for. They have treated us so well.
  • I am on the developers working on their iOS app. And I love working for the company. They just not make great products but take care of the employees a lot as well.
  • Lulu has this thing called a lifetime guarantee, yes they’re expensive but they’re quality. I have anywhere from 10-15 pairs of their shorts and they’ve lasted me years. Had buddies that had stitching issues with their shorts and they gave him a new pair. They stand by their product.
  • Years of innovation and design put them way ahead in a market they created. I truly enjoyed reading Little Black Stretchy Pants that goes in way more detail about the history of the brand and the brand identity.
  • Lulu is worth the price, especially if you buy some basics from them, they last forever. Alo, Veuri, Beyond Yoga are good but overall LULU still outbeats them for now
  • Nothing compares to their blends. I've tried all the other listed brands. The ONLY brand I actually like next to lululemon is the new line Aerie attached to American eagle.
  • @ybxfitness
    Quality is definitely their strongest point, I'm a trainer, and I only dress in Lululemon, I have pants and shirts that are almost 10 years old, and I still can wear it, sweating and moving in it without thinking about it! The price is higher but not by much compared to Nike or Adidas. Joining the sweat collective give fitness pro 15% off all year long, so yes the price is actually very similar, there is no program like that with the major brands.
  • Still regularly wearing the same two pair of lulu lemon leggings that I bought in 2015 and they have JUST now started to get holes. Great product
  • @la2atl
    As a male I can testify that I'm obsessed with Lululemon for all things athletic. The quality and comfort is top notch. Here are a couple tips... 1. Get color! Everyone has blacks and grays in their workout closets. Lulu really shines in the color category. Find colors that work for you, get them and stand out 2. Shop sale! Now that you're thinking in color head over to their "We Made Too much" section and take advantage of their discounted merch. They constantly cycle through colors so you'll have plenty options if you check back regularly. Those $68 shorts are now $39. The $118 half zip top turns into $59. Voila!
  • If your a small guy like me (I’m 5’4 1/2ft tall) their pants and button up shirts look like dress pants and dress shirts. I don’t look sloppy, it fits without needing hemming, and it looks sharp. It’s durable too. I don’t buy everything there because it is expensive. However, certain products have been worth it for me and other short guys. It’s annoying going to other stores that can be just as expensive and having to spend more money on multiple alterations. In general it would be nice to see an affordable short guy brand. Short guy brands exists online but can be more expensive than Lululemon for less quality product. Shopping at Lululemon is once in moderation treat for me.
  • @Seetheworld8
    I visited lululemon Outlet in Camarillo and found a few discounted active wears. Experience was great. Thanks for more in-depth information!
  • @_LYH_
    LULU products are very durable and long lasting. Makes it worth the money in the long run
  • I work at Goodwill and we get a lot of these in (It's in a more affluent area). I never bought a pair but they seem really comfortable.
  • Big fan of lulu. Got many shorts,trouser,tee and the boxer. It’s a luxury but the quality is seriously high. Especially the aim boxer. I never wear a boxer that so damn comfortable
  • @Happyllama220
    I love lulu. I recently went to a very large outlet shop of lululemon, and bought a ton of great stuff. Good fit, good quality, great colors. Love it
  • I love Lululemon bc it's flattering compared to a lot of leggings I've tried (e.g. Nike, Amazon, Girlfriend Collective, some other brands I can't remember), the quality is great and they'll hem and repair things for you, sometimes replace for free. I also find their clothing to be more sweat wicking which I love. Their other pieces are not for everyone, I don't think they're all worth the price, but if you truly love a piece and end up wearing it all the time it's totally worth it. There are certain other brands who want to charge a similar price as Lulu without the thought behind product designs - so for that reason I always get disappointed when trying new brands My boyfriend also loves their ABC pants for work and certain tops bc they give a nice look. You also have to find what works for you obv, for some ppl they don't see the value of clothes over $100