Google Maps Product Manager Mock Interview ft. Microsoft PM

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Published 2021-02-01
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Watch our mock Google Maps product manager (PM) interview. Kevin Wei (Coinbase PM) asks Microsoft PM Nathan Yu a product design question about Google Maps.

Chapters -
00:00:00 Introduction
00:00:31 Question
00:00:40 Clarifying questions
00:00:55 Answer
00:02:02 Types of users
00:02:52 Pain points
00:04:56 Potential features
00:12:36 Go-to-market strategy
00:16:04 Risks
00:18:24 Success metrics
00:21:18 Interview analysis

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All Comments (21)
  • @tryexponent
    Don't leave your product management career to chance. Sign up for Exponent's PM interview course today: bit.ly/4ca3x8p
  • @WAROFUTUBE
    I would add a feature of sharing this trip with friends and public as template so that they can just reuse this for their trip :)
  • @NahidMuzammil
    Naming the timestamps the way you have is also great way to also breakdown an answer, thanks for doing that
  • @Test8nnn
    The vacationer use case is great, but since it's for big trips, users will only use it for like 1-2 times per year. It would be very low frequency if it's for engagement.
  • @bakayariman4394
    Here are the key takeaways from the video: * User persona: People planning vacation trips * Pain points: Difficulty finding information and planning activities for a trip * Proposed solution: A new feature in Google Maps called "Trips" that allows users to create itineraries by specifying destinations, activities, and lodging. * Key features: * Ability to plan the entire trip itinerary including finding places to stay, eat, and things to do. * Leverage existing Google Maps features like offline maps and recommendations. * Rollout plan: Start with a small focus group to gather feedback and then do a public beta program. * Metrics to track success: Number of trips created, number of users who create a second trip, and user satisfaction. * Potential risks: * Users may not find the recommendations helpful or may not be interested in planning their entire trip in advance. * The feature may be cannibalizing engagement from the existing Explore tab in Google Maps.
  • @Uchechukwu_
    Is Nathan always this calm? this is incredible...
  • Fast-forward to May 21' . Google I/O Maps updates- 1) Fuel-efficient routes. 2) Recommendations for tourists. Great analysis!
  • @11yoyomama
    Another risk I thought of was the potential for wrong data. Especially in small, less frequently visited areas, in my experience it’s not uncommon for google to have outdated information for business hours, phone number, or location.
  • @kritinigam9810
    id also add "how to get there" so that users can browse through different modes of transportation too - road trip, flights (integrate w google flights)
  • @anuragkewat12
    Another fantastic video. I particularly loved the last part, how Kevin captured the small misses and shared his feedback. Super observation.
  • @salonee2683
    This was really insightful. Vacationers as potential users definitely has a lot of scope to grow. Thank you sharing 👍
  • @kritinigam9810
    also maybe a "share my itinerary" feature w friends and on social media - would make it easy to share it fr a group trip +people tend to ask for itineraries when you post pictures
  • @almondjoy112
    When I zoom into a street - show the damn street name
  • @MrMhkazemi
    i will go like this - Mission help people to navigate easily - goals - product goal: make the app easier to use - Users - 6 wheels+ drivers - 4 wheel drivers - 2 wheel drives - no wheel walkers I assume 86 percent of Americans use their own cars to commute daily ==> 4wheel drivers - Pain points lets assume google map already provides best routes to drive on (traffic) - less battery and network consumption - less need to look at the app while driving based on frequency and broader top of funnel in size i will go with ===> less need to look at the app - Solutions - activating audio guide - integrate with car LCD - design a gadget to integrate or add a head-up display / Bluetooth integrated device based on LOE + Impact I choose to add audio guide feature to improve user engagement with the app.
  • @kosmickarma29
    A lot of trips are usually in groups. I wonder how would this work out in groups. I think we can extend this feature for groups...like people should be able to add other members to a trip via their Gmail id...then while suggesting things like best times to visit, we can consider calendars of all the group members.
  • @madeleinep7127
    Awesome mock! Very creative and clear, Nathan is great Thanks a lot!
  • solution and features were great but I didn't see him talking more about the pain points and which one did he really wanted to prioritize
  • @albertcomas
    I've been a PM for 15 years, and this doesn't make any sense. First you don't improve products by thinking in features, you improve products by understanding the users' pain points and needs. Second coming up with a solution is a team effort with UX designers, EMs etc. Do yourself a favor and look for proper PM advice elsewhere
  • @srishtiunki
    Picking target group of vacationers was pretty good, but I think the pain points weren't called out and which pain point/need was prioritised.
  • My first thought is … if a user knows he/she may be traveling to or through areas with potentially shotty cellular coverage.. for me, that’s going in and out of Canada.. the user can pre-download the routes and areas so it will never lag out and say “finding route”