Why is Canada Goose SO Popular?

Am I the only one who wishes that more youtubers would explain stuff so clearly and factually as future proof ?

I was looking into these coats when traveling to Iceland a few years back. Decided with an Arc'teryx layered approach. Went on a an excursion and our tour group leader had the same jacket! Obviously it was a bit more worn out after years of use, but I was happy with my purchase. Especially knowing if it's good enough for a person who does glacier adventures on a daily basis.

Interesting! So, Canada Goose went a similar way as Arc'teryx in that they started out popular for their utility then got popularized by famous people and they became a "fashion" brand.

Canada Goose comes to film studios in New Zealand and does pop up shops and sells at reduced rates, they’re still ridiculous expensive and are definitely a status symbol on the sets here. I’ve never owned one but I can see the appeal of one layer to keep you warm instead of five on those long night shoots!

"... I am also a little hungover, so..." 🤣 Levi: We love and appreciate your honesty. 😄

I hate that everybody wears it but I gotta say the jacket is amazing. I purchased one almost 2 decades ago when it was a 'reasonable' $500ish as an investment. I also got a mooseknuckle thanks to my sister's connection who worked with the founder Mr. Poho here in Montreal QC. Both amazing coats and there's nothing like walking in them in -20c and not feeling cold at all.

Canada Goose jackets can be worth it if you actually live somewhere cold enough. If I was still living in Vancouver, BC I definitely wouldn’t own one. I actually learned about CG from my friends who ripped off the logos and let me try theirs out. When you live somewhere like I do where we do have days/weeks of -40 C it’s worth spending money on something that’ll actually keep you warm when you’re outside. The jackets can be too warm which is a big complaint I’ve heard from a lot of people but they probably bought a -40 jacket and hope to use it in -5 or -10 temps which will make you boil/uncomfortable. I’ve started lending out my jacket to friends who don’t have warm jackets for the colder temps and I’d say more than half of them are thinking about buying a used one now. You don’t need a CG jacket where I live and I’d recommend other jackets to people depending on how much they have to spend but for myself it’s been nice to be able to throw on my designated temp jacket over my t shirt and be warm in -10C, -15C and -40C as an example.

Hey team, we've left a few links in the description for alternatives prioritizing reused/repaired garments and featuring some Canadian brands, plus a repair shop specialized in technical outdoor gear based in Vancouver! As always, our top recommendation is to look into secondhand options first and foremost but if you have any other recommendations or brands you think are doing some good, feel free to let us know below 🙌🙌🙌

Would love for you all to go through actual types of clothing that are sustainable. I've gotten into waxed canvas and wool products lately but would love an in depth dive on a tier like list on materials and how they're produced. Love the channel!

It's incredible how full of research your videos are! So interesting to get to know so many details of companies and products you post here!

I have Opinions and Insights.... I have owned my Canada Goose Parka - Explorer Model for over 18 years. It was crazy expensive but I have never had a warmer or better parka in my life. I have walked to work at -50c with a -70c windchill. The soles of my boots (Sorels) were so frozen that it sounded like I was wearing clogs when I finally made it indoors after 30 minutes. The company stands behind the product. I have had three repairs done to my jacket each one costing me nothing. Each time I have my jacket cleaned at the end of the season, the cleaner always asks if I have any problems. So far I have had the Cuffs replaced on the sleeves, Zipper replaced when the head of the Zipper broke off and the interior belt Velcro when it stopped closing. As for the fur... when you live up north you really learn to appreciate it. The fur trim is not just decoration. It stops the wind from blowing into the hood when it is closed and works remarkably well. If I close the hood on my parka , I can't wear a thin toque because my head will overheat. The goose down is much warmer in use than any synthetic that I have every used. To me and many people up north, this parka is a matter of life or death. You do not travel anywhere without it in the winter. I have spent three hours outside at -30c in my Canada Goose and anything covered by the jacket stays perfectly warm . I think the bothersome thing (not for the company) is that it has become a fashion item. I went to Las Vegas in January... I was wearing shorts and a tee shirt while other people were wearing Canada Goose Parkas at 15c in the sunshine? Wowwsers!!! Was the Parka expensive? Yes but in the long run it was worth every penny and you will have to

I have 2... one is over 30 years old, bought for $400. new! STILL warm at -30c/-40c with subfreezing windchills, living in the middle of Canada... Especially for shoveling, doctor's visits etc. But, worn, torn, replaced a zipper, fur collar gone, etc...! And... The other is around 12 years old <--( bought second hand/never used, for $200.).. I have never found anything, besides fur/leather, warmer for our climate! I wear fur mitts! I walk my partner to work , then come back, one hour walk every day, in sub freezing temperatures.. I NEVER freeze or get cold! I walk almost everywhere, summer or winter. I could give a hoot who else wears it, especially movie stars! 😝 I wrote my name inside both, in several places, in indelible ink. Hard to steal/sell when you are the only one with that name in a city.. LOL! If I could afford to buy another one, I would, but, they are WAY too expensive for me! Activists are mainly rich a-holes who are from warmer climates and have never experienced our weather...so they can kiss my Butt! If they, (or another company) want to buy me a replacement that is just as warm, I will test it for all of January/February in our weather and will be the first to admit that there is something besides fur that is warmer!! Otherwise Blaaaaaah!🤪😜😝😛

The Canada Goose store here in Chicago just got robbed literally a few days ago. And people wearing them on the street are often robbed for the coat off their backs.

Fun fact: they're part of the official "French Exchange Student uniform" starter pack here in Montréal.

Canada Goose was at one time a Canadian company, that has since been 70% sold to BAIN Capital, a Boston based private equity firm for $250 Million US in December, 2013. Dani Reiss, son of the founder put together that deal. Bain Capital is well known for buying up companies, and then breaking them up to sell the parts for profit. In this case, they have invested heavily in the brand and led it to worldwide popularity. We need to keep a close eye on the quality of their garments. I have seen that with Arc'Teryx, another Canadian iconic brand. It has suffered from quality issues now that Amer Sports (also partly owned by Republican Senator Mitt Romney of BAIN) has off-shored all manufacturing to Asian facilities. If Canada Goose starts off-shoring manufacturing of their products, I believe that you can expect to see a marked decline in quality, just as as Amer Sports did as both companies seek to increase profits.

Range Rover being called the "car of the outback" made me laugh. Don't think I've ever seen anyone try drive it on a hard packed gravel road and never on the dirt.

Would of been cool if you found some quality parkas from reputable companies to compare and contrast!

Canada Goose actually uses duck down which is cheaper than goose down. People criticize their pricing, but the same people will also criticize when local companies outsource production to Asia for their cheap labour. I'd be interested to know what the actual profit is on a coat made by Canada Goose (made locally here in Toronto by workers who are paid what I asssume is a respectable wage) and on a coat a made in Asia (which is pretty much every coat that is sold here). I can also attest that they have a great lifetime warranty, I've been wearing the same parka for 12 years, they've replaced the zipper 4 times (I'm hard on my zippers), replaced the cuffs, and repaired any stitching that has come loose, all free of charge.

I have had 2 Columbia jackets, Never even thought of getting a Canada Goose. (and we had 20 below F or -29C just last week) 1 lasted more than 10 years, and I am still wearing the second. 2 coats in 20 years. I'm not very fashionable, but warm :) Again, excellent video. your cadence and rhythm combined with humor and great information is a home run!

I would really like to see alternative companies as part of videos in general. Great video btw, always wondered about Canada Goose and had considered buying a jacket in the past.