Why Single-Origin Coffee Is So Expensive | So Expensive Food | Insider Business
2,220,497
Published 2023-02-28
We went to Kenya to find out what it takes to grow high-quality coffee, and why it’s so expensive.
Intro 0:00
Growing coffee 0:44
Harvesting 2:01
Commodity vs. specialty coffee 2:56
Sorting 4:23
Washed process 5:09
Roasting 6:46
Drying and Milling 10:13
The price of coffee 11:48
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Why Single-Origin Coffee Is So Expensive | So Expensive Food | Insider Business
All Comments (21)
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That’s why I get irked when people get mad about single origin coffee prices we have at the cafe I work at. Yes it’s more expensive because we aren’t trying to rip off the farmers and producers. The race to the bottom pricing just makes everything worse. And honestly they still aren’t getting payed enough.
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I love coffee and I'm willing to pay more for it, not for the sake of your fake branding and packaging serving marketing purposes but for the brave farmers who sacrifice alot of sweat to bring us the amazing flavors. These farmers deserve more.
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These farmers deserve all the support they can get ❤
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Most of us coffee farmers from Nyeri, Kenya live in poverty despite the product fetching high prices. Too sad that we have been exploited to the third generation.
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"Why Single-Origin Coffee Is So Cheap" fixed the title for you. jokes aside, hats off to Insider for shedding light on the reality behind being a coffee producer. It sucks that they are the ones that suffer the most when the supply chain is exploited.
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Wow.... I can't describe the joy of knowing my local region Nyeri could end up in the best channel to cover about our black gold "Coffee". Thanks
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Just for the record, there is A LOT of special coffee producers in Brazil
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Can't live without single-origin coffee ... hope the farmers get what they deserve 🙏
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Probably one of my favorite episodes so far. As someone who isn’t a coffee drinker, seeing the process and the massive labor load really puts things into perspective.
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As someone from the specialty coffee industry, I truly thankful for the existence of this video, it has been my years challenge just to spread more information about specialty coffee producers, and creating sustainable way to improve what we are doing.
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I saw that one of the roasters was using a honey'd process Costa Rican and I really miss the one my shop had last year 😭 Great job at pointing out the discrepancies in coffee farming. It would have been neat if you were able to cover natural processed beans as well! I saw another commenter mention this, but a big lesson in the world of coffee: "Fair trade" isn't always fair
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These decent, hard working coffee farmers in Kenya, should be rewarded accordingly!!
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Switched to single origin and I'm never going back. It makes you appreciate the coffee so much more, and yes, you can actually taste the difference.
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After exploring the world of speciality coffee brewing, I started researching the problems with coffee pricing and ineffective coffee cooperatives. I'd recommend making a video on why "the rain forest alliance" is regarded as a very successful group, while "fair trade" groups are known to be ineffective scalpers.
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In my village/town we don't really have any processing facility, the local government doesn't really care and farmers are forced to sell Green beans at around $1.5 to $2. It's been my dream to be able to open a facility to hopefully help farmers get a better price and living conditions. While I know the money needed would not be small, I'm still hopeful.
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What a process! Makes you really appreciate the coffee you drink..
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Congrats for this content, you showed the reality of the coffee farmers, and the real difference between what is a high quality coffee and what isnt. Is the content we need to keep bringing support to direct trade with farmers, fair trade and specialty coffee culture.
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Glad to see Metric getting the attention they deserve. They’re my go-to roaster and they’re one of the most transparent coffee companies in the industry.
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I can see Mr Joseph, Chairman Ndaroini Coffee Factory, Nyeri Kenya. I wish the coffee buyers do direct sales instead of auction that at times frustrate the small scale farmers.
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I've been a coffee reaper for Year's it's help me put food on the table more times than I can count so I'm grateful but I'd never recommend this life not even to my enemy so if you have life a little bit easier give thanks because someone somewhere ain't have it has easy and I'm Jamaican 🇯🇲 where the Best coffee is blue mountains coffee
