The Nearly Impossible Job of Managing MrBeast
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Published 2022-08-15
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Today we're interviewing Reed Duchscher, MrBeast's Manager and CEO of Night Media.
Check out Reed's Podcast, Creator Economics
youtube.com/c/CreatorEconomics
00:00 Who is MrBeast's Manager, Reed Duchscher
01:02 Thanks to NordVPN
02:14 MrBeast's Formula for viral videos
04:03 How Mobile Games saved MrBeast
05:43 What makes MrBeasts special
08:40 How Squid Game changed MrBeast
13:45 Hard Lessons from the Beast Burger Launch
15:38 Why risk so much?
17:12 How MrBeast built Feastables
20:05 What is the creator business revenue model?
23:09 How do managers get paid?
24:32 What do creators not understand about managers?
25:08 The difference between managers, agents, and presidents
27:48 The Network Effect
28:37 MrBeast Hitting 100M subscribers
30:11How creators should prepare for a recession
33:20 The problem with TikTok, Reels, and Shorts
37:39 MrBeast's character development
41:06 Videos MrBeast didn't upload
44:24 What Reed Duchscher looks for in a creator
Editors:
Chris Schwaar
Jesse Leon
Graphics & Animation:
Chris Schwaar
Production Coordinator:
Marilyn Haigh
Special Thanks:
Reed Duchscher
Night Media
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.
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All Comments (21)
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The full interview with Reed is over 2 hours long → spoti.fi/3T2j4NY It's really good for creators looking to build their businesses
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Reed is my dad
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I love how instead of creators learning how to be business people, he's a business person learning the life of a creator
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Being Jimmy's manager is basically giving a child $100 and get them to only spend $50, but he somehow spends $250
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Beast is crazy smart. His videos are so insane but he manages to edit them in such a good way that there's hook after hook and entertainment the whole way through. Ppls attention span is so short these days that he kills it with keeping ppl tuned into his videos. Jimmy is absolutely amazing at what he does. Respect.
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That's one of the top 3 videos you've done till now. I've learned so much in these 50 minutes, and I appreciate the gold content, Colin and Samir!
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This is the most interesting interview they’ve done so far. This guy is a real business person stepping into the life of the biggest creator on YouTube.
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Super informative! Loved the dialogue lads! Keep on helping and inspire creators growth and their identities! 🤟
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Thank you for this interview! I appreciate how much work creators do, and yeah, this is a huge team behind a youtuber. That’s really important to understand that.
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Jimmy: "Do we have $900k for a video?" Reed: "For what?" Jimmy: "Island... that we're gonna give away at the end of the video." deep deep silence
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Reed is incredible! Love these videos!
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I could listen to Reed talk all day. Cool calm and collective!
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19:30 "If you're going to start multiple business units, you have to have people responsible for each one." Love this quote. This is the key to MrBeast's huge success - Jimmy Donaldson and Reed aren't perfect creators or businesspeople, they both just know when to delegate a normally difficult/tedious process to someone more skilled for the job.
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Awesome stuff Reed. Glad to be a part of Night!
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34:53 - One small correction: Fred was the first channel to reach 1 million subscribers, in April 2009.
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As a creator with over a million subs on YouTube mostly from shorts, I can confirm there is absolutely a huge lack of brand loyalty there. Don’t get me wrong, I love my subscribers, but there are only a few thousand that consistently come back and watch my content. Long form community growth trumps short form by 100x easy.
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That was an amazing insight into Reed's life. I love how he described the business as being in the 1st inning. So much thought goes into every decision.
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Love the whiteboard behind Reed. "We need words to fill this part of the board because when we film interviews it looks too empty and we don't want our subscribers to think that we don't have important things to say that would fill a board."
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The MrBeast employees put in so much work! huge respect to them!
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We all need someone like Reed in our lives
