Content Marketing That Gets Them Salivating | Inside The Mind Ep. 2
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Published 2012-01-13
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Talking about content marketing on this episode of Inside the Mind.
Hey what's up guys, welcome to inside the mind where we talk about online marketing strategy, what it is, why it's important, and why you should care.
In the last episode we talked about (gets interrupted by clip from last week in a thought balloon thing) What makes and online marketing strategy, and more importantly what doesn't.
(get a little frustrated, pushes thought balloon off)
This week, we're going to talk about content development, specifically as it relates to your blog.
The biggest mistake most people make when it comes to writing for their blog is that they talk about whatever it is they feel like at the time.
(troll face. I'm going to talk about boring business crap)
But this doesn't work. Why?
Because very few people in the world are so prolific, that we'll actually take time out of our day just to hear whatever it is they have to say.
People are busy, they've got a million things going on, like emails, phone calls, and you know, actual work.
So instead of writing about whatever you want to write about, why not write about what they want to read about?
But Wait?! How do I know what people want to read about?
I'm so glad you asked.
If you go to google and type in "Keyword tool" on the top result you'll find the Google Adwords Keyword tool which will give you a rough estimate of what people are searching for on any given keyword.
So lets say for example I wanted to create a piece of content that was based on Content Development.
I would type content development into the search bar, and voila! I would find out that the phrase "content development" gets roughly 33,100 searches every month globally.
Not only that, but I get a list of other related searches that might spawn some ideas for some other types of articles.
Now if there were 33,000 plus searches in Google every month, there's a pretty good likely hood that "content development" is something that people would want to hear about, right?
And now that you know how to do some basic keyword research, let's talk about the different types of content.
Viral
Discussion
Lead Generation
Sales content
The next biggest mistake people make when using their blog as a marketing device is that they expect every piece to perform the function of all four of these types of content. And while there can sometimes be some cross over, this generally is not the case.
If you have a question, leave a video response or ask in the comments below with a link to your blog and I'll be sure to feature you on the next show, and subscribe if you want to be the first to know when the next video comes out.
All Comments (18)
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I am really liking your video style. For your second episode, this is really insightful and entertaining. Keep this stuff coming!
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Well Done Tommy. Content Development & Content Marketing is the bane of many an IMer and your animated Episode 2 provided a few handy and actionable. Your "social proof" using your Brogan 106 Excuses was pefecto! It's funny, I was one of the 229 guys who hit the +1 Button. I even sent the link to Brogan's Blog to my 3 daughters and asked them to report back to me on what they learned. I don't subscribe to many YT Channels :: this one is different. Strong work young man :: keep it up! - Neil
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You're rocking it Tommy! totally agree: Design is King!
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I'm impressed! It's one of the best, if not best frame I have seen for how to create content. Thanks.
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@MansManifesto Thanks a bunch! That's an incredible honor :-)
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@tommyisastrategist YOU DID! Yay! Thank you so much!
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I'm loving your content! I love when you fight with yourself :-)... A thought for a blog post came to mind while watching this video hehe... Thanks.
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Thanks for sharing. I'd like to watch your next video.
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@jnferree Neil That's so awesome! Thank you so much for your support, and I hope you continue to like these videos :-) If you ever have a question, feel free to drop me a line and we can chat.
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@SKDCTV Thanks Shane! I'm glad you like it :-)
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Excellent tips, Tommy! I especially liked what you had to sat re: lead gen. Do you think you could make a vid elaborating on that? Like, how can your content per-qualify them, etc.
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@HashimWarren No problem, I think in a future episode, I'll actually talk about the guest posting process. What I'm trying to do is set up an arc where we cover how things can work together in one episode, then break down the individual components over future episodes.
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@carmensognonvi We can do that :-) Episodes 3, 4, and 5 are already shot and ready to go, we'll be covering strategic networking, key performance indicators, and sales, but I will backtrack for episode 6 to get into my lead generation formula so all of this stuff can be put into application. Episode 7 will then be about landing pages so you can start putting it all together :-)
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@wayneharrel Odd, I hadn't gotten that, we have a stereo mix going on, but the left track might be very subtle. Keep that in mind for the future videos.
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@kennyhoward1 Thanks a bunch Kenny! They only get better from here too. I hope to continue to inform and entertain, and if there's anything you'd like to see covered let me know and we'll put it out in an episode :-)
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@cruisinaltitude Hey thanks a bunch! Just wait till the next episode, there'll be so many Tommy's on screen you won't know what to do with yourself! :-P Please be sure to come back with a link to the post so I can check it out and share with my peeps.
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@askingCPA Thanks for watching! I'm glad you enjoyed it :-) Did you subscribe so you can see when the next video comes out?
