How Vejas Became SO Popular

Almost every time I see the new video in my feed from Future Proof with the title "why X is so popular?", I'm clicking on it because every time I'm interested "who the hell X is?".

Fun fact, in Brazil VEJA is rebranded as VERT. I believe this happened because Veja is a famous political magazine

For the people saying they never heard of it, at least in Northern Europe they’re quite popular

“I asked our writers to figure out what the hell was going on with this company” That’s gotta be the biggest flex ever, not having to dig so deep into things yourself every time anymore. Now you can just get the writers you hired to do it. You’ve definitely made it for sure. Love the video!

Wow, Kate Middleton AND Meghan Markle, my desire to buy these shoes suddenly fell below nonexistent.

I bought my first and only Veja pair in 2018-ish in LA. The pair lasted for a year or so. Up until this video, I didn't realize they were into eco and sustainability. I remember them being kinda good but a bit rigid. IIRC I was the only one in a big tech office to wear this brand. Literally nobody considered Veja a luxury or an upscale product.

Love how much of your personality and how much you battled yourself to justify buying them 😂 very fun and relatable (as a Veja sneaker owner myself, I love them and they were exactly what I wanted for a clean, smart sneaker for everyday wear to school, internship, and going out).

In France Veja’s are basically the go-to sneakers of the people we call « bobo » (can be translated by bohemian upperclass?). As a 20 year-old sneakerhead (but I stopped buying because of environmental issues, I have enough pairs) 130€ is comparable to what Nike and Adidas is doing for the main line so I don’t really consider them as luxury but rather not cheap. As you mention there definitely is a social status associated to Veja but I believe in some circles it is quite negative (lots of people see them as Parisians that don’t know the reality of life outside of city and rule the lives of farmers while not having stepped in dirt once) Maybe the way to change that is to embrace other designs to touch via their products rather than the impact of the V, as it isn’t universal as Nike or Adidas

Thank you for this video.  I know this brand for a while but don't possess any shoes. I kinda disagree with the fact that those are "luxury shoes". Buying shoes between $150 and $250 is not cheap I agree (especially if you compare to second-hand), but it's a regular price for ethical shoes. And even is I buy most of my stuff second-hand, some people need to buy new and support those brands for them to survive (we see so many good and ethical brands die just because they don't sell enough... that's the law of business). I feel like in your video, it's a bad thing that celebrities wear those shoes, and that the brand has success. I think it's the total opposite: promoting an ethical brand that has done a lot of efforts (even before ethical fashion was a trend), is a good thing. And even if "rich people" buy those shoes for the style and the image, it's better than to buy Nike. It's good that you make more videos about good and ethical brands, but those video don't always need to have so much "yes, but" if ethic is at the core of the brand 😉

i live in brazil, and first pair i got was in 2017 i think (still have it). got it in a small slow fashion shop. their whole marketing here is designed in France, made in brazil. it was very converse-like (the model). But here, because of import taxes and stuff, it ends up being around the same price as adidas, nike and others (which are considered luxury here). I literally just realized this brand was like a thing this week. and in Portuguese we pronounce the j not as an r.

I got my pair of Vejas in 2020 because they were one of the few environmentally friendlier sneakers available, and honestly I LOVE them. They’re the shoes I wear when I don’t know what else to wear because they go with everything & are very comfortable. The leather makes them very water resistant, almost waterproof, so they’re my pseudo rain shoes as well. They were so worth the price I paid, even if they were initially slightly pricier!

Would have been an awesome opportunity to do a collab with Rose Anvil!

"Why are Vejas SO Popular?" I have never heard of this company. I thought I misread the company name; "You mean Vessi?"

Hahahaha! Your best video so far! Not for the research or editing that usually are really good, but for your attitude (or acting) in the review. I enjoyed It and learned at the same time, thanks!

There are a few sneaker brands designed to be repaired. They typically use blake stitch or stitchdown construction to allow the sole to be removed and replaced. Goral and Crown Northampton do this with all their shoes, Allen Edmonds does it with one of their sneakers

I used to have a pair. They were fine; the sole seemed like it was pretty tough rubber, but the suede uppers kinda fell apart faster than I expected. Also my massive wide flipper feet were maybe not what they had in mind.

My 2 pairs of Vejas were worth the spend, they are sustainable and I wear them everyday as part of my minimalist wardrobe😊

Finally. About time for that Veja review. Thanks Levi and team 😊

As a student, the price tag really threw me off when I first heard about them. I managed to score a pair last year for around 90 euros, and I’m so glad. I have a more chunky model, they're comfortable and so far they last really well, throughout a full year of daily use. Would I buy them for full price? maybe, I’m not sure.

As always - straight to the point, great video