Loudness Trumps EVERYTHING!

Here are videos from other well respected and experienced sources that support the assertions in this video. David Gnozzi from @mixbusTV https://youtu.be/aIRlee-WHHQ?t=172 https://youtu.be/lk4D4bMu8uo?si=m73C7mEdAcSmVcUm Sage Audio explaining how mastering to -10 LUFS instead of -14 LUFS for DSPs like Spotify will actually make your song sound louder despite the "normalization" reduction: https://youtu.be/YJVE4_CQ9Ts?t=330 Nicholas Di Lorenzo @panorama_mastering explaining how loud masters is what the industry wants and how too much crest factor (micro-dynamic range) ruins the possibility for a clean and loud master: https://youtu.be/zkokZ_Aokzc?list=PLQuSU9mtAxP4cFk5EltsZI0nSt60soqTx&t=130 https://www.youtube.com/watch?v=wif-yiiefvA& @TheCosmicAcademy https://www.youtube.com/watch?v=UXOMLu3Xz6I Here are the links to the original Audio Engineering Society Loudness Trumps Everything article and just noticeable loudness difference research cited in this video: AES Journal Article: Loudness Trumps Everything: www.aes.org/e-lib/online/browse.cfm?elib=13685 AES Journal Research: The Subjective Loudness of Typical Program Material: www.aes.org/e-lib/browse.cfm?elib=12350

Amen dude!! I’m a mastering engineer and I’ve been preaching all these points. Thank you for nailing all these points with research. One master to rule them all.

Thanks Warp! A great and well thought out video. Advocating for quality first then explaining how loudness can make a difference in a real world context is very helpful. As you say, to go loud you need a great mix, otherwise you get garbage. But also the method you use to go loud (appropriate limiter settings needed).

A lot of great bits and pieces here, especially the YouTube part. Didnt know they turn down but not up, but the reasoning for it makes total sense

You forgot to mention that high frequencies sound louder than low frequencies so even though your track might say -8 lufs if its bass heavy it will sound quieter than a track with more high frequencies at the same -8 lufs

congrats on all the new content, the branding and quality is on point

Great video mate. Lovely editing as well. Big ups on that new studio as well. Damn son it looks soo good.

Would love to see your take on how to have maxium loudness right from the mix phase. Not in support of the loudness war but it is something I would like to have more information from a trusted source like you.

Dubstep Producers laughing at -1 Lufs xD (Really good and informative Video! Thank you!)

great explanation & very interesting information 👍

Perfect explenation. 👍🏽

Totally agree, -8 Lufs was a standard for a long time depends on the genre, now everything is getting louder and louder.

if it feels good , sound is secondary imo music is about feel , and vibe at least in my part of the world., you can have the best technical mix and master at just the right volume /loudness if it don't feel right it ain't going anywhere.

😊❤thank you. LUFS within the right places.

Nice one, correct 😉🤙

More Warp Academy knowledge nuggets. Perfect. Thanks Drew.

25 years again only an obsessed DJ artist audio sound dude bro guy might make such observations, presumably at least of higher potentiality…. Although an opportunity or ability to convey such notions never seemed to arise… This is a long overdue & great explanation with a very smooth, convincing delivery!!!

Great Stuff:))

great vid!

blackbox k clip 3 pro l2 Fabfilter bax eq izotope =specific tools and techniques shown at 8 mins 6 secs... fair points thought.