The DOWNFALL of the Coffee Industry
278,207
Published 2024-07-10
Subscribe to Future Proof!
/ @futureprooftv
Join our Patreon:
www.patreon.com/FutureProofTV
Stay updated on our socials
Instagram: www.instagram.com/futureprooftv/
Facebook: www.facebook.com/futureprooftv
TikTok: www.tiktok.com/@futureprooftv
Reddit: www.reddit.com/r/futureproof/
For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vSlfBtmtJD--k_…
Script: Marieli Aixa
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [email protected]
All Comments (21)
-
You should really have mentioned that Blue Bottle is now owned by Nestle.
-
As a Colombian... i assure you.. coffee is here to stay. not the stupid over priced Starbucks, and low quality tim hortons... but the real coffee will stay
-
James Hoffman army, ASSEMBLE!
-
Did I miss something? At the beginning, there is a short section where it is explained that there are problems with the production of coffee, and then the video does not return to the topic. It would have been interesting to hear why coffee is disappearing.
-
“Coffee was doomed the moment a genius commercialised dehydrated water.”
-
Starbucks is waaay overpriced
-
Coffee is not going anywhere, we will figure out how to grow it wherever
-
As a former barista, can confirm: Bux (Starbucks) was less "Would you like some sugar with your coffee?" and more "Would you like some coffee with your sugar?" XD
-
Not "matcha and tea." Matcha IS tea. Hot green water.
-
I use to worship Starbucks for years. But after visiting my family and hometown in Puerto Rico, I started looking into buying coffee beans from small businesses and using James Hoffman's french press technique and I never looked back since. My hometown is called Yauco and use to be one the planets top coffee growers a century ago but has long since been going downhill due to US exploitation.
-
Wild* coffee could be in danger. Farmed coffee has virtually no chance of extinction at this point
-
as a tea drinker, the more i learn about coffee the more set i am to stick with tea
-
Matcha is tea. It's a powdered Japanese green tea and it is delicious. Tea is delicious. Yerba Mate is delicious. So is Yaupon tea, which is native to North America. There are caffeine options.
-
I worked in Rwanda (known for its amazing coffee), and due to climate change the dry seasons are extending too long and the rainy seasons are turning into devastating floods affecting bean production and agriculture in general
-
Both Sigmatic and Mud Water sounds like a prime candidate for "Stuff made up to trick idiots that want to hear natural sounding ingredients instead of chemicals and are easily lied too"
-
I gave up caffeine a few weeks ago. After 3 days of tiredness and headaches I feel and sleep better than I have in years.
-
You know what's also dying together with shallow starbucks coffee? Buzzfeed style shallow journalism, with poor scripts/improv made to be in a vlog style, that mianders far too long before getting to the point, and don't provide any in depth or interesting analysis.
-
I feel like i missed the part about why coffee is doomed.
-
Potentially unpopular opinion. As a true coffee drinker may I suggest... If you don't like the taste of coffee i.e. you order coffee milkshakes, stop fuckin drinking it. Just order a milkshake for breakfast.
-
“Tea taste like hot brown water” - cause your drinking orange pekoe. No one in their right mind drinks orange pekoe willingly
