PROFITABLE Startup In India, D2C Business, Marketing Strategy - Bellavita Founder |FO178 Raj Shamani
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Published 2024-03-19
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• Figuring Out With Raj Shamani
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Timestamps:
00:00 - Intro
03:29 - Journey of Bellavita
05:28 - First funding
10:02 - Every founder needs to know this
11:47 - Key to every successful relationship
12:24 - Why did he acquire bevzilla?
14:27 - Should you start a D2C business?
18:43 - Loss making business
25:00 - How to make a consumer business?
29:50 - How to make a big business from a small product?
33:29 - Startup in competitive market
34:06 - How much money has he made?
34:43 - Marketing and Sales strategies
37:00 - Bellavita comparison strategy
39:47 - Heartbreak inspired idea
41:17 - Copy business works
41:53 - Zara’s strategy
42:49 - Money making businesses in India
47:06 - Global business from India
49:31 - Manufacturing opportunities in India
50:16 - Manufacturing business ideas
52:04 - Mistakes that founders make
56:50 - Prioritise marketplace over D2C
59:32 - Thank you for watching!
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In today’s episode of Figuring Out, we have Aakash Anand in conversation with Raj Shamani. He is the co-founder of Bellavita, Director at Bezvilla, and an Angel Investor. Today’s episode will not just give you insights on business but will inspire you towards business.
In this episode, we talked about how Bellavita was started with skincare products, how it used to make 2-3 crores a month, how it got approached by the Ananta Capital’s team and how they strategically invested, and how he got 60 crores after selling half of his company and the growth journey of Bellavita. He shared how Strategic investors are different from Venture Capitalists. We talked about the perspective behind the words business and startup. He also shared a step-by-step process for anyone to start a business and how they can scale with time.
He also shared about his first heartbreak and how it led to Bellavita perfumes, he then shared business opportunities in India, and how to take Indian business globally. He gave us an interesting tip for finding business ideas. Towards the end, we talked about a few mistakes that every founder makes which turn their business into loss-making and when is the right time to take business from marketplace to D2C. For more such insightful conversations, subscribe to our channel and join us on this journey of Figuring Out.
Follow Aakash Anand On:
Instagram: www.instagram.com/aakash_idam/
LinkedIn: www.linkedin.com/in/aakashanand/
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To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
www.instagram.com/rajshamani/
Twitter @RajShamani
twitter.com/rajshamani
Facebook @ShamaniRaj
www.facebook.com/shamaniraj
LinkedIn - Raj Shamani
www.linkedin.com/in/rajshamani/
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#Podcast #FiguringOut #RajShamani #perfume
All Comments (21)
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valuable lessons 1. dandha banana hai 2. chota start karna hai 3. eak ya do product 4. mandi main bechna hai 5. job chodna hai 6. funding lene ke mindset se business nahi kholna basic and comprehensive
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first time felt seeing a whole 1 hr long video didn't push me to regrets , totaly value for time, a lot of knowledge to gain.....
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This was the first ever podcast, I have see from beginning to end. Akash is so awesome man.. so confident, so knowledgable. Every second of the podcase was worth of my time. Thank you Raj and Akash for the Super-Duper Hit podcast.
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Thats a crazy number 200 cr in just 3 yrs; clarity at the peak !
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Please make part 2 ….n discuss from basics of starting business….plz bhai…forever indebted to u….guest is so honest person….❤❤
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Itna kuch seekha ki mera notes ka page pura bhar gaya ❤
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Who wants part 2 of this founder..
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maine apka perfume islyi nhi use kiyaa kyuke mereko koi ad hi nhi dikhi , but ajj is podcast ke baad main search krunga . But mujhe bellavita perfumes ke baare main pehle se pata tha.
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Very informative! Also, I love how Aakash said don’t glamorise the word startup and instead focus on profitable business (dhandha). Puts things into perspective
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crisp, clear.. great guy... never thought of completing a full podcast
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Bro you should charge for these podcasts. This guy understands the basics of business very well. Tips are easy, clear and pretty straight forward
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One of the most genuine advisor ever seen
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IT'S CRAZY YOU BOTH ARE AMAZING 2 THINGS TO SAY:- 1) AAKASH ANAND IS VERY KNOWLEDGEABLE ABOUT BUSINESSES AND HOW TO EXPLAIN ANYTHING. 2)ABOUT YOU RAJ PEOPLE YOU & YOUR TEAM CHOOSE THEY ARE AMAZING... I AM PLANNING FOR MY BUSSINESS GETTING THINGS READY.. KEEP IT UP BROTHER.. LOVE YOU BHAII..
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We need this man again
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Akash is guy whose all podcast I have seen... Jitna suno utna kam hai bhai ko very knowledgeable.....
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This is far by one of the best podcast transperant podcast i have ever seen Literally gold who wants to start their business Thanks Raj bhai Hope your brand Blanko reaches all over India💯
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Thanks Raj and Mr. Aakash Anand. Very valuable podcast. Loved it. Please bring more of this kind of informative, full of knowledge, awesome podcasts. ❤❤
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This guy really straightforward and genuinely best businessman
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Raj I have been your consumer since 2018 and I must say you have a provided a lot value to me for business understanding and life. This podcast was by the best for understanding D2C business. Crisp, clear, amazing guys..Proper Dhandhe wala aadmi.... Just loved it also shared it to all my friends ❤❤❤❤❤❤❤
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@Raj Shamani - we want part 2 of this founder ❤ Best speech I have ever thought or listen Many many thank you bro, keep it up
