How to Build an Enterprise-Grade Content Operation Workflow

Tommy Walker
Tommy Walker
128
0
Published 2020-10-13
One of the issues bigger companies have is a lack of an effective content operation.

The various content silos that exist between Blog, SEO, Community, and Help teams prevent each operation from seeing each other's work, and therefore the website at large competes with itself in Google, and content cannibalization in Google can weigh down the entire website.

This content operation system is designed for websites with multiple publishing operations.

In this three-part series I will walk you through:

Part 1: Laying the foundation for the publishing operation
Part 2: Incorporating the Big Ole' Keyword list
Part 3: Managing link building, projects, and authors in the same location.

I genuinely hope you find this video helpful.

If you need help setting something similar up for your organization, or would simply like an audit for your existing operation, shoot me an email - [email protected]
All Comments (1)