Reviewing a CROWDFUNDED Kitchen Gadget

This felt more like an informercial than a gadget review.

why does DREO need an Kickstarter? they are "the choice of over 10 million+ users" (from their linkedin), and are a company with 51-200 workers. Also why on this format? As far as I remember you looked at stuff that was already out, and not going to be able to be crowdfunded starting on the 13th? When will it be shipped?

Just a little fact check Ebbers, heating milk to 70 degrees does not alter or break down lactose, at all.

Think you are going to get alot of pushback from calling this the same series name as the usual doing multiple gadgets, but its going to be interesting to see how it works out :)

The title says "Reviewing", but the description says "AD", so that's scummy. Title should call this a showcase not a review.

Lactose is a sugar, it doesn't break even at temperatures of 140 C to which UHT milk is treated. Otherwise heating milk would be a really easy way to get lactose-free milk at home for people with inability to digest lactose, and we wouldn't have to pay double price for lactase enzyme treated milk, which actually leaves milk lactose free and full of glucose and so, as Ben said, sweeter. But it has nothing to do with temperature. So Mike is right about the placebo effect.

Probably should have stated the non-discounted non-earlybird price which would be something close to $150 if its $100 with 30% off?.... changes the value proposition quite considerably. Whilst I normally love what you guys put out, one problem I've always had with Sorted is they way you guys do "brand collaborations" as I think you'd refer to them, or to everyone else, a 20 min ad.... it's blindingly obvious it's an ad but it still gives me the ick especially when there is zero criticism of the device, not even the softball constructive criticism. I know you guys have to pay the bills, but perhaps there's better ways to do this? Personally i like the way LTT have done these kind of things in the past... completely up front that its a "sponsored showcase" (I think that's the term they used at one point) which allows them to go over and demo all the features but it's VERY clear it's not a review. What you did here feels like you're reviewing a gadget just like you do your other gadget reviews that aren't sponsored. I guess it's possibly the similar format that blurs the lines a bit? People really appreciate openness and transparency, and you guys know full well nobody reads the description unless they're looking for a link, so you really should be calling it out for what it is in the video. (on second review I just noticed the #AD that pops up at the beginning but it's happening whilst the big animation for Bens name comes up so that really draws your eyes away from the fact its a #AD, personally i think you really need to say it out loud)

Oh, it's just about the one gadget. That's disappointing. Edit - the title of the episode has been adjusted to show its not part of the series and only the one gadget.

Do I want to do this at home.... no, I have more kitchen gadgets than I have storage space for already!

I think this video in particular needs a #AD in the title. Either that or do a better job of disclosing the fact that its sponsored in the video itself rather than using vague phrases like "We've worked with so and so to..." The deliberate attempt to obscure the nature of this video really puts into suspicion whatever genuine goodwill you have towards the product.

What exactly do you mean by team up with? Did they pay you, did you get the gadget for free or what? Is it an advert in disugise?

I watched this on Android and the YouTube app didn't have the description unless you specifically expand it. Therefore it wasn't obvious this was an ad instead of an episode. Put ad in the title next time.

Got myself an Illy one of these because the jar can go in the dishwasher. Works perfectly with all non-dairy milks, no unnecessary smart functions, just a solid machine. Lost the lid once, got in touch to ask if I could buy another one. They sent a replacement free of charge, spectacular service. One of the best kitchen purchases I have ever made. More expensive than the budget options, but completely worth it given the amount of use I got out of it alone!

I'm fairly confident this is a paid product appearance. Other youtubers have been popping up with these lately too, so it's probably part of a paid marketing campaign. Edit: Ok, it does say "AD" at the top of the description. I wish this was better disclosed.

I feel like in the past y’all have made it a lot more clear how your “partners” were involved. Like saying, “This video is sponsored but all our opinions are our own.” It’s kind of hard to tell in this video what is your opinion and what is being spouted from Dreo…

So let me get this straight: -they are a big company with about a 100 employees -are already selling other appliances -have enough money to afford marketing through youtubers -already have finished finished the product the Kickstarter is for So what are they doing a Kickstarter for? And why did you think it would be cool to pretend like this is a part of your series where you REVIEW products? Why do you keep repeating that you are testing it, when it is a paid for video for the company? The whole video feels exactly like a TV infomercial. Even indirectly suggesting that this paid promotion is a review is pretty scummy and I'm honestly disappointed in you guys

Mike’s range of latte art is truly fan service at its finest. 😂

I wasn't expecting the WHOLE VIDEO to be an advert???

Reviewing A* CROWDFUNDED Kitchen Gadget

Guys, guys - if you're going to do a 1 gadget show then make it something with a wider appeal.