How To Pitch Your Board Game To Publishers

Published 2022-03-01
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Pitching your board game can be a stressful thing! But if you are prepared, it will go much smoother.

In this video, I talk about 3 main things:

1. How to get your game in front of publishers
2. How to pitch your game
3. Following up with publishers

I cover a lot, and there is still much more to say about this topic, so please let me know if you have any questions in the comments.

Here is a link to my pitch template: docs.google.com/document/d/17Jt_4ZUvOayJlf25dtlRzk…

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If this video was helpful to you, feel free to buy me a coffee here: www.buymeacoffee.com/pamwalls

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Do you want feedback on your board game idea or have questions about board game design/the industry in general? Book a 1 on 1 session with me! Visit my scheduling site to book a session: calendly.com/pwgamedesign

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All Comments (19)
  • @RyanandBethany
    Thanks for the info! I'm getting ready for my first pitch over Zoom, and this was very helpful!
  • @williamangus7229
    looking to pitch for the first time shortly, this was very helpful.
  • Thank you SO MUCH you are AMAZING & I am so happy I came across your channel because I am currently doing a bachelors degree and this was an assignment and I was struggling with how to do a pitch because we needed to include a script but you have given me some incredible insights and I will definitely thank you in my references ❤️ sending much love from Australia 🇦🇺
  • @doubleante
    Thank you for sharing your experiences! What valuable incite. Your pep talk is appreciated 🤠
  • Thanks so much for this Pam. A very informative video that taught me a great deal.
  • @s.digital_games
    Thanks for the tips. It sounds like a lot of similarities with job interviews
  • @ddobrien1
    This is my 3rd time watching because I'm prepping for PAX-West this Saturday.🤓 I think my biggest worry is that when I'm nervous, I talk too fast and I seem to skip whole sentences when I'm able to monologue for 2-3 minutes. Plus, when I've ever met a game publisher that I was a fan of, I felt like a little kid. So I'm practicing being professional. Thanks for this video, btw!
  • @anzaeria
    Very informative. I guess if a publisher is interested in your game, they will usually ask you to send them a physical prototype? The tricky thing with my game is that it takes quite a bit of time to produce the playing pieces. And if I had to make multiple prototypes, it would take an enormous amount of time and work to make up all those playing pieces (16 of them for one game.) It's not so much about cost. They're fairly cheap to produce. But they are labour intensive unfortunately.
  • @joshuarose9010
    Great video, thank you! Question: I like to design medium/heavy euros with a lot of meeples and other standard bits and chits. To make my prototype, it cost me around $60 just for the components. How can I send prototypes more cheaply to send to publishers? My only thought is to have paper cut outs instead of meeples, but I feel like it would be really fiddly. Thanks
  • Great info! I'll be pitching 3 games this summer at a couple conventions. Each is very different so I hope to be able match more publishers. Do you think it is a good idea to ask a publisher if there is a type of game they are looking for? Also a side question if I may, did you make the connections you have with publishers at conventions?
  • @koalasquare2145
    Hi, I had a question. After agreeing to go with a certain publisher, generally speaking, would the designer then be committed to working a certain number of hours for a certain amount of time? eg. would the expectation be that the designer would need to spend around 8 hours a week for the 4 months of development? If I have other upcoming commitments like work or university, should I be cautious of my time? Thanks,
  • @crait
    Let's say I got an appointment with a company to pitch my game to a few of them. How long should that pitch meeting be? 1 hour? I would imagine I could do a 30 min pitch and leave 30 mins for questions.
  • @jcjjones
    How do you determine which publishers align with your game?