DECONSTRUCTING THE ROW Analyzing Mary-Kate & Ashley Olsen's Brand - Modernism & Minimalism

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Published 2022-11-12
DECONSTRUCTING THE ROW Analyzing Mary-Kate & Ashley Olsen's Modernist Minimalist Brand

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REFERENCES/FURTHER READING:
About The Row: www.therow.com/US/experience/about/
Vogue The Row Pre-Fall 2023: www.vogue.com/fashion-shows/pre-fall-2023/row
About The Row: www.therow.com/us/experience/about/
The Renaissance of Coded Luxury: www.wmagazine.com/fashion/coded-luxury-tiktok-bott…
5 Points of Modern Architecture: www.archdaily.com/948273/the-5-points-of-modern-ar…
Channeling the Spirit of Le Corbusier: architizer.com/blog/inspiration/collections/concre…

All Comments (21)
  • @8617thinkpink
    Your take on comparing The Row to architecture is so insightful. Love this breakdown!
  • Such a breath of fresh air. I think you truly grasp fashion forward concepts! And put them into a theoretical context. Personally, I can't understand the public's fascination with extremely expensive designer bags or wasteful unsustainable trends. The concepts that you have touched in your analysis videos so far should be at the core of fashion design today.
  • This is the first brand analysis video I have watched and NOT turned off halfway into it, in a really long time. An informative, detailed and thoroughly researched and thought through presentation allowing for new found appreciation for the brand! I absolutely loved it! You totally speak my language! Great work!
  • @dannybringas
    This is one of the best fashion videos I've ever seen! I am an architect, and I love fashion. It was a pleasure watching such great content 😍❤️
  • @plutomarz
    The Row gives soft fabrics meets expensive pieces meets sophisticated silhouettes and I love it.
  • @AthalieM
    I discovered your channel a few weeks ago and it's quickly become one of my favorites. I'm LOVING these analysis videos -- you are exceptional at breaking down complex concepts and applying them to fashion and style in a unique way. It's rare that I watch a YT video and it makes me want to read theory!
  • @hill1091
    Wow this was super educational! I thoroughly enjoyed your video and it's so different from all the rest of the luxury/fashion content on YouTube 😊
  • @Kay-lc4ku
    Well done, the parallel you drew between modernism's Le Corbusier's philosophy is on point. I've loved The Row's aesthetic ever since I discovered the brand a few years back. I can't afford the clothes, obviously, & couldn't justify spending that much on what I wear even if I did 😅. It does however inform my choices in terms of cuts & silhouettes I want to incorporate into my style. One brand I can afford that's been upping its game these past few years in terms of edgy, streamlined minimal impeccable tailoring in mostly a monochrome palette & great materials is Massimo Dutti. Their latest drop for FW23 blew me away. It's kind of reminiscent of Philo's Céline, the blazers in particular. I've been living under a rock this past year & have no idea what's trending but those masculine slightly boxy at the shoulder then a little more fitted around the waist blazers with button fastening way above what is considered acceptable are quintessentially Philo & MD dropped a slightly different variation of those that have me drooling atm. I enjoyed your analysis, suscribing.
  • @whatthelee_haus
    As someone who studied art history and started to research about The Row as a brand, I LOVE and SO APPRECIATE how you made correlations to the history of fashion, architecture, and design!! So thoughtfully interpreted and explained.
  • @anthorpology
    Love this breakdown! The row is such an understated brand, that has become one of the top luxury minimalist brands I would say. Their pricing is a bit much for me, but I love the designs 💛
  • @dva5610
    You’re videos are such high value I love them
  • @nyanmhong162
    wow I wasn’t expecting this deep of a brand intro from this video. Bravo
  • @sams3015
    Brilliant video, the Row always sort of fascinated me
  • @amybrown3678
    I’ve just found your channel recently and I’ve been binging your style videos! Such unique and insightful content - keep them coming!
  • @Yuri-ot4ze
    This is one of the best videos I’ve seen! I’m very impressed with your knowledge. Thank you!
  • @Skylight_2
    Really loved the analysis of architecture applied to The Row, thank you for making these videos