The Paradox of Choice by Barry Schwartz - Animation

I feel like college has this problem. For about two years I didn't know what I wanted to major in because you can literally become anything you want.

Funny, I just studied this "Jam study" in class for a marketing class. They overcame this paradox of choice or "Overchoice phenomenon" by testing how assortment type (alignable vs nonalignable) affected market share as choices increased. When attributes are alignable, consumers choose more, and when they're nonalignable, consumers choose less because of cognitive effort and potential regret!

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I like this. I noticed this about myself when I chose to make a schedule for my day. Without one I would just do whatever was on my plate that day if anything, but as soon as I had a couple things I needed done paralysis and second guessing set in. I either nervously did the one that came to my mind first all the while I would be panicking if I would get it done or not or I would get so stressed out I would just freeze and did nothing instead. Its pretty silly now that I look back on it but its amazing how different my life is now because I chose to write out what I needed to do and now I can choose my schedule and day rather than just react to it. I don't get overwhelmed anymore and if I have way too much to do I don't feel guilty about saying so because I know their really is NO MORE TIME. Thanks for the video I enjoyed it.

Hey man I wanna tell you one thing: You are the number 1! Best self development channel, seriously... you break down complex ideas into simple examples. In this way is much easier understand deeply the content and keep them stick!Thanks a lot bro;)

This is pure brilliance. I had the pleasure of reading something similar, and it was pure genius. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

If you wanted to make a longer reading list, you could to separate some of the books into categories that way the reader could pick books based on what particularly they were looking for

Most underrated video that was made 8 years ago. Too sad I just found it

Love that idea, whatched his speech on Ted, was very inspired and use it a lot in my coaching sessions. Thanks for making concentrated and a good reminder, either to get introduced to the concept or to refresh it! And Awesome channel, thanks for spending so much time doing these videos!

Great video. Thanks :) This video explains a distinction of simplifing. Everything in life must be really simple

Thank goodness I don't have this problem of indecisiveness. Good luck to you people.

Nice video again ! About the choices, it is clearly time lost some time, but it also put your "decision energy of the day" a bit down. Every little choice do this. So simply by preparing your meals the day before, and your clothes, so you can wake up and be ready for more important decisions, you can get: more time + more decision power through the day.

So the paralysis that's cause by the "paradox of choice," can be avoided once you decide to make a single choice. You develope the choice into a habit, which makes the decision making a lot easier the next time you need to make the same choice, you don't need to spend hours thinking about what choice you're going to make. If only you accept your freedom and just chose. Thank you! Learned a lot.

i feel this, like tonight. deciding what video game to play, what movie to watch..

Makes sense. I heard the book recommended on the radio by Derek Sivers and ordered it from the library. Just looked it up on wikipedia and it sounded so complicated I went blurry. But maybe I do not have to read it now.

I must be an alien, every time I go to a new restaurant I ignore the "wow super offers of the day" and look at all the dishes, then I choose either the most different and interesting or the one I know I love.

If to save time and energy is a key objective, rather than eliminating all the choices, one can now let someone or some thing, i.e., AI to pick for you, still based on some criteria you specify once or as often as you like, along with external varying factors ... but then that's where the automatic recommendations come in (setting asides the sellers' agenda only benefiting them, such as to move unwanted merchandizes)

The TED Talk by Barry Schwartz on this very topic of the "Paradox of Choice" is published on YouTube almost 10 years before this video is released. Yet it is never too late to make a fantastic summarisation of it or to (re)watch it! Not sure if you still eat everything the same morning, but some or even just a little bit of variations may be preferable, as it benefits your gut health mate

Amazing summary and book. I think of this a lot.

I have 5 sets of same long sleeve office shirts for a year long along with the trousers And two types of breakfast to rotate each week Just make life simpler and can concentrate more on what matters most 😁