Pixar and the Marketing Complex

My rule of thumb for Pixar trailers are always bad trailer = good movie and it's been pretty accurate since the 2010s for me 💀

You really hit it on the nail in Pixar’s case, but I don’t think this is just exclusively a Pixar problem. I remember when the trailer for Illumination’s Migration, they opened it up reiterating that their the studio who make successful movies that general audiences liked, which sorts tells me that Illumination doesn’t have complete confidence in a original idea that isn’t based on pre-existing source material. The movie on its own looks fine, but I always have that thought whenever I see a trailer for it

Damn I miss 2000s Pixar so much.

So basically it was the faults of the Disney executives for sending $100 million budget movies to a streaming service instead of the theaters which was intended for. And later decided to terminate 1000s of jobs over their stupid decision.

2:07 I see what you did visually.

I absolutely love Pixar! Elemental was surprisingly good to me. I had no anticipation for it but after watching, I actually loved it! Almost Top Tier Pixar. My favorite Pixar movie is Inside Out!

interesting topic & analysis! though i'm no expert, i think another aspect that partially contributed to elemental's moderate success and lightyear's financial bomb would be their release (or lack of) in international territories, specifically MENA's market. as most of us know, lightyear was banned in 10+ countries, and as someone who used to live in one of those countries, i know how much parents loved throwing their kids in theaters, especially if it's animated disney/pixar film leaving them packed. if lightyear were to come out, i think results would've been slightly more profitable. although it wasn't publicly announced, the same thing happened with strange world, having it pulled from theater websites way before it's release. in the case of elemental, with the ban of across the spiderverse and ruby gillman teenage kraken, parents in those countries who wanted to take their kids to the theater, it being the summer & all with school being over, were left with no other choice but to send their kids to elemental, and the result of that being the movie's financial success, especially in those countries (according to some sources, the international gross outnumbered the international gross), it's just a theory, but yeah! disney and marketing execs really do need to up their marketing game with original ideas like the upcoming elio.

Excellent video as usual. Some of the sequels are fine but obvious cash grabs. I think new original concepts and ideas are better. Taking risk is what Hollywood is lacking

Brand loyalty is important, and it's why I'm more likely to see a Disney film than a Pixar or Dreamworks film: Disney films have a good track record with me, so I give them a chance.

6:13 More like 7/11 because people like you and Schaffrillas seem to forget that 2010 is part of the 2010s decade, meaning Toy Story 3 is technically a 2010s Pixar film. However Toy Story 3 is considered the last movie of Pixar’s consistency so maybe that’s part of why people mistake it for being a 2000s film