How Did Gatorade Get So Big?

My grandmother lived on Long Beach Island, NJ and spent winters snowbirding in Florida. At some point in the mid-1970's, she wrote a letter to Gatorade saying how sad she was she couldn't find it back home, so the company (probably realizing she lived on a beach resort island) courtesy shipped a case of the stuff to the Beach Haven IGA, as well as to one to her. As far as we know, that was one of Gatorade's first appearances in the northeast. We used to have a copy of the thank you letter they mailed her. I kind of wish we still did, because in hindsight that was kind of a huge thing.

Shit’s good as hell when you got a fever

Michael Jordan was so popular, they could have made a movie about him playing basketball with the Looney Tunes

Those commercials with the athletes sweating out Gatorade were pretty effective.

now you gotta do amazon since they sponsored this video

“Powerade? Please” that made me laugh 😂

When I was a kid I was at my cousin's house. We got thirsty and she reached in the cabinet for a tub of powdered Gatorade with that oldschool logo. I was like wtf? That looks like laundry detergent.

An interesting topic too is Powerade is sold in fast food restaurants: McDonalds, Sonic, Wendys, Whataburger etc. so im surprised they don’t have more of a market. Gatorade ABSOLUTELY wins at bottle sales but i’d be interested in that aspect of Powerade.

I'd like to see a "bigger than you know" episode about PepsiCo...

Gatorade: It's got what plants crave! It's got electrolytes!

The first time I heard of Gatorade was in a marketing class at Old Dominion University in 1970. Our professor presented it as a case study and I didn't know it was a real product. I remember thinking what a silly name, even for a fictitious product. It doesn't sound silly anymore, of course, household term. Thanks for this video, Company Man, you obviously spent a lot of time producing it.

Dr Cade was my neighbor and my mother had him as a professor in college. He was a very odd guy.... Oh yeah also... Go Gators!!!

Dang I'm old, I remember when Gatorade used to come in glass bottles.

I miss the ‘90s glass bottled Gatorade. I still remember that clicking sound they produced when opening it cold fresh.

I think that the great design work on the orange coolers and seeing them on the sidelines/in the dugouts on televised sports really helped brand recognition.

I miss those Gatorade bottles from the 2000s with the twist top you could open and close like a water bottle.

Your content is so amazing. You make the products I've been using and consuming my entire life seem so much more interesting.

"Who else even compares, powerade?" Pikari Sweat: Hold my Sake....

I used to train 3 hours a day 4x a week and I can really tell based on experience that Gatorade is effective. The sugar and electrolytes help me stay focused on my training. Without it, I get dizzy and lethargic on the 2nd hour.

Michael Jordan took Gatorade to the next level. When I was young, i thought Michael Jordan invented Gatorade.