The Business of Grand Theft Auto (Rockstar Games)

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Published 2024-05-22
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ABOUT JOHN COOGAN:
I am the co-founder of soylent.com/ and lucy.co/, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).

I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.

I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible

CONTACT:
You can get in touch with me via Twitter: twitter.com/johncoogan

Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.

All Comments (21)
  • @buttons6812
    I always respect Houser brothers for one thing. They don’t come out publicly and say that they started from the bottom and created GTA. They were clearly from privileged backgrounds and were well connected. They understood the effort their teams are putting into each game and took all the credit to the Rockstar name. That should be respected.
  • @s3_build
    I used to work at T2/2K for a few years, there was always a friendly rivalry with our sister company Rockstar. It's awesome to see such an in depth documentary out about GTA and the companies that made it.
  • @BreadLobby
    I think GTA V only has that big jump in sales because people like me that have bought gta 5 like 4 times on various consoles
  • @THE38DUDE
    This is some quality content right here: one hour of pure gold and deep analysis of Grand Theft Auto. This is exactly what I was looking for
  • @steeliewheelies
    Vice City was my Rockstar Games peak. Love IV and appreciate the graphics of V, and I also grew up with San Andreas, but Vice City is my life. RIP Liotta
  • @lolly_bread
    GTA V eventually added so many weird and wonderful aspects and items to the game over time, it makes me wonder where GTA VI can go; it has some MASSIVE shoes to fill.
  • @Vinkabbeats
    I used to play the 1st gta so hard when i was 12 im 38 now, trippy to see how far it came
  • @lmAIone
    This video deserves so many likes man, i cant believe it only has 7.2k right now… Alot of effort went into this video and was presented extremely well. I miss the times of the early 2000’s and I think we all do.
  • @kyletheoctopus
    Never thought I’d see something like this on this channel! Dude you make top tier videos on all subjects. Cannot wait to watch this
  • @NOTHiNG2CBRA
    3:15 I told my uncle the same back when I was 7… He was so concerned & told my parents… but see what became of me now. After I served 10 years, I found out that life as a bank robber pays off at the end, after you get outta jail & recover the hidden money. The bad part is, my wife married my brother Max & they have two daughters now. Sometimes it‘s so weird to see em all together, but then again, I lived through so many cool things in life, met awesome people in jail & married some hot Model (now an OF model), while in jail. So I can‘t really complain about anything. All trolls aside. I‘m a writer now & I love creating things. And damn I have some freakin cool bank robberies in my stories. When GTA4 came out on PC, I modded the hell outta this game & filmed, voiced & created my own Bank robbery. Still have an early version of that on my HDD. But I really did tell my uncle that I wanna become that, but what I really meant is that I want my fictional characters to do that instead xD I‘ve been working on my stories since I was a kid. Some of the main characters still got their names from when I‘ve created them in early 2000. It‘s been a long way for me & my characters. I changed the story like a 100 times now. To answer some of your thoughts: My stories are actually deep stories, not like the troll text above ✌🏾 Anyways, such a great documentary! Thank you for that. I hope everyone reading this has a wonderful da
  • @equityoffmarket
    I’ve been playing GTA since 3 came out. Needless to say, that game set the standard for what games strive for today. Over 20 years later and GTA continues to exceed fans expectations. They listen to their fans, and continue to push the envelope. It’s been over 11 years since GTA V and that game is still amazing. Can’t wait for GTA VI, I have 0 doubt that Rockstar will deliver and continue to exceed expectations
  • Vice City will always be my favorite. I played it with my cousin every day after school for hours. RIP homie. It's the last version that I ever played.
  • I dont know when i watched this long informative content on youtube in one go....amongst the top videos i ever watched
  • @ohmyupoorchild
    Chinatown Wars is so good. This guy said “don’t worry about it” 😂
  • @Radiquirl_Zest
    Fascinating and thorough, absolutely loved this deep dive, John; you're an incredible story-teller with perfect cadence, delivering with a clear, confident and auditorily pleasing voice; I could listen to you speak for hours. A small word of advice, take your time, remember to breathe. Thanks for this study, can't wait for next!
  • @feartrain1282
    Correction: Cyberpunk’s launch was not disastrous that resulted in it being considered a failure. There was just mass controversy and backlash. The game at launch was a financial success and was immediately profitable even after they allowed refunds for all console sales. Same story with NO MAN’S SKY and LAST OF US PART 2 People commonly think those were disastrous launches, but they were all financially successful. Fun Fact: THE LAST OF PART 2 actually sold even better due to all the controversy surrounding it. It’s speculated that all the noice attracted the attention of casuals outside the fan base who would of normally ignored it.
  • @Cosmosis462
    Everything about this video is fantastic! Extremely professional and well done all around. I watch a lot of youtube and this is top tier content delivery.
  • So, I walked about 5 miles listening to this video, not even watching it, and my mind was lost in it, conjuring up images of the old GTA games and how my entire childhood was wrapped up in it. And now I know the crazy story of quality obsessed brothers behind it. The walk is usually intense as I use a weighted vest , but this one was a breeze. Thanks John, this was emotional and nostalgic. Keep creating stuff like this.