I'm taking a BIG risk to do this... (goodbye, savings!)

Jake your channel is extremely useful and by far the best shoe review channel on YouTube. The consistency and the systematic approach in which you review shoes covers the important things people want to hear before purchasing shoes and your expertise is above any other channel. I’ve learned a lot just by watching your videos. You definitely deserve more notoriety!

Love the idea of the store. It has been so hard to find barefoot shoes specifically. Hate not being able to try on shoes beforehand, I almost solely rely on reviews like yours to guide my shoe purchases. A gym/ store combo takes it up another level, and I love it. Wish you the best!

Jake, gotta say, That Fit Friend is my always go to channel and brand for fitness advice, and I think there are others who are loyal too. Don’t get discouraged if you’re not as big as people making shady deals to say great things about iffy shoes. Keep up what you’ve been doing. Think back when you started That Fit Friend, I think that Jake would have been amazed with how far That Fit Friend already has come. You’re doing great Jake!

Hey, Jake! I used to live in Concord, so small world... Unfortunately, I don't get to TX much but I love the idea of your store. I have a wide foot and range in shoe sizes from 10 all the way to 11.5 depending on the company and model, so a one stop shop for barefoot shoes, lifters, etc. sounds amazing. I wish you luck!

Wish you nothing but the best, my friend! Love the whole concept and seems like a natural evolution/addition to what you're doing now. Definitely gives me a reason to revisit Austin for the ribbon cutting down the road. 😉 #fortheloveofshoes, #tff

the idea is amazing ! we can all feel your passion for the project !

I prefer reading to listening--it's faster for me. Saying this in appreciation for your written reviews.

this is huge!!. I'm stoked about it and can't wait for the new updates. proud of you. Chills with all the comments here!

Hey, wow amazing accomplishment that will be very good for you and keep doing what you love!

Great idea on the store! Most big box stores only carry the larger producers (nike, adidas, UA, etc.) With so many smaller startup shoe brands it's harder to compare sizing. Never been to Austin but if I end up there I'll be making a stop at the store. Keep up the great work Jake!

Long time listener, first time commenter. Love your content man! Really sorry to hear about your SEO with the Google update 🤦🏻‍♂️ I’m a website designer and manager SEO for clients and it was pretty horrible to see for so many. Love the thoughts on a physical store! Very cool!

This style of video is dope, you should do more! I can’t wait to visit the store 💪

Best of luck Jake!!! Loving the idea; of course is challenging but keep the hard work to succed 😎

Love the idea of opening up a store and the concept behind it. I often find that I end up just settling for a shoe that I'm not entirely happy with, simply because the entire process of researching, buying/returning is a hassle. It would be great to have a chance to try on a shoe in store and run it through some tests before making a purchase. Best of luck, Jake!

Great idea, man! Love the idea of connecting with people in-person and building a community. Appreciate your work, I don’t buy a pair of training/barefoot shoes without watching or reading your reviews first.

The only reason why I haven’t watched many of your recent shoe reviews is cuz you helped me pick so well on my first buy. I looked at a lot of your helpful content which helped me get my first pair of barefoot shoes. As you said, that fit friend punches above his weight class

Love the idea and vision. Definitely a gap in the market and ultimately creating a better experience for customers. You have my vote of confidence!

The SEO stuff is super interesting. I know when I was hired as a contractor at some bigger media companies to work on their websites they'd have whole teams of people their just to game SEO. I think google got hit with an anti-trust suit recently for being a monopoly. I know it's bad but I feel like I visit fewer and fewer websites directly anymore. I follow them of socials and read stuff here and there . Or like your content I primarily get it via youtube. I have been going to the site because I know you go more in-depth there. On the idea of the store is sick. I recently found a smaller running shoe store near me which was one of the better experience I have had buying shoes. I love the idea of that but for more wight training style of shoes. All the data stuff and fit finding would be cool especially if it works for the online side of things.

Good luck bro.

This sounds so cool! It'd be cool if you offered a service for foot measurement and you could book a custom fitting appointment that gets you credit to buying a shoe in your store!