Why Pitaya (Mexican Dragon Fruit) Is So Expensive | So Expensive Food | Business Insider

7,134,174
0
Published 2022-09-21
Covered in spines and hiding a rich, colorful pulp, the pitaya, a type of dragon fruit, can make or break the economy of entire towns in Mexico during the growing season, when a batch of 4,000 pitayas can sell for over $7,400. Getting your hands on some in the US can cost up to $22 for a bucket of five fruits. Pitayas are hard work. They are extremely delicate and go bad quickly. Workers must pick, despine, and transport the pitayas all in a single day to ensure they reach customers without spoiling. So what makes this fruit worth the painstaking task? And why is it so expensive?

For more, visit: www.instagram.com/quieropitayas/

MORE SO EXPENSIVE FOOD VIDEOS:
Why 3 Of Japan’s Priciest Fruits Are So Expensive | So Expensive Food | Business Insider
   • Inside the Japanese Luxury Fruit Mark...  
Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider
   • Why Royal Quinoa Is So Expensive | So...  
Why Copper River King Salmon Is So Expensive | So Expensive Food | Business Insider
   • Why Copper River King Salmon Is So Ex...  

------------------------------------------------------

#DragonFruit #SoExpensiveFood #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: www.businessinsider.com/
Subscribe: youtube.com/user/businessinsider
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
BI on Snapchat: www.snapchat.com/discover/Business_Insider/5319643…
Boot Camp on Snapchat: www.snapchat.com/discover/Boot_Camp/3383377771

Why Pitaya (Mexican Dragon Fruit) Is So Expensive | So Expensive | Business Insider

All Comments (21)
  • @DroogyParade
    Had no idea these were so rare. My grandma had a lot of these cactus on her farm in Mexico and we'd eat these a lot growing up.
  • This man alone is just inspiring. I went the whole video thinking, "oh this guy started his own business selling these local fruits." Then to find out he also sells tortillas, has a butcher shop, and makes tequila with the agave he makes? Pretty darn impressive if you ask me
  • I didn’t know these were rare bcz where I’m from in Mexico pitaya are found in abundance! They are absolutely delicious!!
  • If you've ever had tuna, prickly pear, imagine that x10 in flavor and sweetness and that's a pitaya. And both are super healthy.
  • @0141amit
    Give it to Japanese , they will make it 1 million USD per basket
  • Grew up eating these. They’re only available in very specific times and the rain has to be perfect or there is no pitaya season. Reason where we go in Mexico we only eat pitayas every couple of years. We literally walk through the mountains picking them in the hot sun but they are so worth it. A true delicacy. There is nothing like it ❤️❤️❤️❤️❤️
  • My grandmother back home used to make her fencing out of pitaya trees we would eat them all the time. Good times
  • @D.VA_00
    Growing up in Mexico my grandfather used to pick those for free and we would eat them together ❤
  • @jmontoyar1985
    My local pedestrian Mexican ice cream guy sells pitaya flavored nieve de garrafa (hand churned Mexican gelatto”) and this flavor is soo yummy, and for some reason pairs amazingly with the “leche quemada” (burnt milk) flavor. I love living in east side San Jose, california, I have all the flavors of Mexico available to me in my neck of the woods.
  • @fatty4matty
    As one of the few people who grow Pitayas in the US, I can definitely say that it is the fruit of the gods, you'll never find another flavor like it. Some are more tart, some have a floral sweetness to them, some are more intensely fruity, and some can even be as sweet as sugarcane. The different colors have different flavors, and its mind boggling to see the rainbows of different colors once they all ripen. Their best flavor is when theyre fresh off the cactus, and if you dont live in jalisco the only way to get that is to grow them yourself.
  • I remember eating dozens of these at one time as a kid in San Luis. Good times 😂
  • @pfv1247
    May God bless these farmers and keep them safe and prosperous.
  • I was living in Oaxaca for awhile and these fruits are so cheap and so delicious! I miss my Mexico 🇲🇽
  • @ZoruaZorroark
    i had prickly pear and dragon fruit, and want to try this fruit. even if i never ever have the chance to, i still hope that anyone growing the cactus continues to do so for as long as they can and anyone having one treat it like a gift a well as enjoy it
  • I just ride around Phoenix and forage all kinds of these. Some taste like banana, some like candy, some like berries. Each fruit is picked when it is bright pink, and right before it splits for the sweetest taste. The large ones are the most fibrous. The challenge is picking them before the birds, and dont fall in when harvesting them.
  • @a.k.salazr
    No wonder nobody knew what these were when I would talk about them. I’m from Jalisco and my parents brought me to the us as a kid. I miss these so much! They’re delicious. Guamuchiles too. Also grown in Jalisco
  • @hahna77
    That man is what you call a true entrepreneur.
  • Pitayas are so delicious & refreshing out here in Juchipila Zacatecas we love our yearly dose of Pitayas.🤤
  • @StillElias
    My guy has multiple business and he said he started selling the fruit from the ground up. This man is hustling! Respect 👊
  • @peace4myheart
    You guys are one of my favorite channel on youtube for me. Entertaining and informative, always something new to learn that I have never heard of. This is an affirmation for you guys for all your dedication and hard work.