The Big 12’s Attempt to Close the Money Gap Between the SEC & Big Ten | Big 12 Conference

Here is the difference between the Big 12 and ACC. The B12 has ideas, and they are working to fix the gap. The ACC leaders, we have no plans. Terrible leadership.

Whenever you can generate between $30-$50 million additional revenue to split among 16 conference teams, it's a windfall. Creative and awesome!

Please be Pop Tarts. I want that mascot involved 🎉

I think Southwest Airlines should buy the naming rights to The Big 12 renaming it the Southwest Conference.

Can’t say I’m a fan of PE and selling their name off. College sports is slowly becoming more like euro soccer with each passing day and I hate it

LIV Conference

Woah woah woah. It was a Thai shrimping company that bought red lobster. Not Taiwan. Keep my people out of that train wreck. 😂

Saw this in another video chat and I love it. If Allstate buys the naming rights to the Big 12 they should call it the “Mayhem Conference” by Allstate.

Private equity is no more greasy than ESPN. Money is the only game remaining.

NIL was the “final nail” in CFB. This is a reaction to NIL. NIL threw a rock in the pond, this is the reaction to that.

Private equity is like the stock market. If you buy shares you own a portion of the company. Private equity companies will own a portion of the conference. Risk/Reward the risk for the equity firm is they will lose money if the conference goes down. In value. It is a one time payment as far as I can tell, but it is not a loan.

The words "private equity" are not some magical phrase like "hocus pocus". Please guys, try to explain things to people using plain old Anglo-Saxon English, which generally means 1 syllable words used everyday by 90% of the people. "Capital investment" by "private equity firms" means that an outside business is buying the ownership of the conference from the schools, or more precisely a % of the ownership. It is very difficult for me to imagine that any school would want to do that. "Naming rights" are just that. It does NOT mean the purchaser has bought an ownership interest in the conference. It simply means that the conference has sold the right to name something to someone, usually for a specified period of time, in exchange for a fee either paid in a lump sum or in installments. Selling an ownership interest in your conference is NOT a "revenue stream". Only people who know nothing about accounting, finance, or business might think that. Technically, selling an asset like "Naming rights" is not a revenue stream either, unless the conference is in the business of manufacturing and selling its "names". Perhaps, that is now the Big XII's "business", so it could loosely be described in those terms. However, is the Big XII so desperate that it needs to sell its identity? That's precisely what selling your name is. If they do this, the Big XII, or whatever their new name is should be prepared to be mocked. What next, selling the names of schools? Could be soon see Baylor University by Allstate? The University of Notre Dame by State Farm? How about Texas Christian University by Ford?

Question i have is does this mean All State will exclusively advertise during B12 games & bowl games? No more All State Sugar Bowl, the Allstate HBCU Legacy Bowl, and the Cricket Celebration Bowl unless a B12 team is playing in the game.

Preparation H Big 12, Relief without straining!

This sport gets weirder and weirder by the day.............

I hate when conferences can’t do math when we have 16 teams now

I get why BY is taking a hard look at this. He has to do something to meaningfully close the gap between the BIG/SEC or a super league could become inevitable. I don't mind the "Allstate Big 12 conference" but I think removing the word Big altogether would cause brand identity confusion. As for private equity, If it is just an equity state for a short term cash grab, then no. That could make things worse in the long run. Any PE group would have to show how their involvement can grow the brand, its value, and revenue. Otherwise it is a bad deal.

Hard to build a bridge between Hawaii and the mainland.

I am fine with Private Equity getting involved, but would not change the name of the conference. I wish the conference would focus on a conference TV deal with either Fox or ESPN. We now have universities across the country and alumni across the country with BYU so I think it would be a money making deal for both parties.

The door was opened with NIL. Kids want to get paid. In order to pay them you have to make more money. It’s funny how no one wants to talk about how NIL is a bad thing but jumps up and down about how sponsorship will ruin college sports. NIL “IS” sponsorship of athletes….