Why Apple Started Making Its Own Chips
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Published 2024-07-03
Apple's decision to develop its own chips, marking a significant shift in its approach to hardware, has transformed the tech landscape. This strategic move has allowed Apple to gain unprecedented control over its devices, resulting in enhanced performance, efficiency, and innovation. Let's delve into why Apple chose this path and how it has reshaped the industry.
For years, Apple relied on third-party suppliers like Intel for its processors. However, the desire for greater optimization and integration led to the birth of the Apple Silicon project. By designing its own chips, Apple could tailor the hardware specifically for its software, creating a seamless and powerful user experience. This integration has been crucial in distinguishing Apple products in a crowded market.
The introduction of the M1 chip in 2020 was a game-changer. Built on ARM architecture, the M1 chip brought remarkable improvements in speed, power efficiency, and battery life. This custom silicon allowed Apple to deliver laptops and desktops with unprecedented performance, rivaling and even surpassing many competitors. The transition to Apple Silicon has been smooth, with macOS and applications optimized to harness the full potential of these new chips.
Control over chip design also means better security and innovation. Apple's custom chips incorporate advanced security features, providing robust protection against cyber threats. Moreover, having an in-house chip design team accelerates the development of new technologies and features, giving Apple a competitive edge in the tech industry.
This move towards self-reliance in hardware design has not only strengthened Apple's ecosystem but also highlighted the company's commitment to innovation and excellence. By taking control of its chip production, Apple has set a new standard for performance and integration, ensuring that its products continue to lead the market in both quality and user experience.
What are your thoughts on Apple's shift to making its own chips? Share your opinions in the comments below, and subscribe for more insights into the world of technology!
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All Comments (17)
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I love how the comments explain the "why" in the title of this video LOL - otherwise it's simply regurgitated information.
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M3 Air
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When I went to work for Google in 2013, the search team was so pissed off at Intel because they were resting and not working to innovate in their chips and for 5 years from 2013 to 2019 they did absolutely nothing to improve their chips, while charging outrageous sums for data center chips! Apple started pushing on the ARM architecture in 2014 or even earlier in a drive towards making a desktop processor from ARM.
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They looked at the RTX series, were able to extrapolate, and said, "nah."
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This proved that Intel was so lazy with their own innovation. Better bite the dust Intel you can't innovate faster.
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I've been using Macs since 1990. I bought my first one in 1992. And have had nothing but Macs ever since. Currently, I own a Mac Studio with a M2 Max chip. Apple is expensive but they are the easiest computers to use. And now they are pushing the power along too.
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It’s the Tim Cook Doctrine: Apple is going to own all of the core technology that goes into its products. “We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution,” said Tim Cook. They have completed the transition from Intel to Apple Silicon for Macs. The next transition will be cellular modems in iPhones.
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That is why everyone should sell Intel shares. If it isn't good enough for apple, it isn't good enough for me
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The M1 uses NO ARM architecture. Rather Apple has an Instruction set license. The M1 is all Apple Architecture.
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Nahhhh dude, 300 dislikes and 49 likes. đź’€
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Cool!
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I prefer chips made from potatoes, but that's just me.....
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Apple started by going to Intel during the initial iPhone design work. Intel said no that they did not see a need for a CPU with power requirements that low.And was not interested in building a chip with those specifications for Apple as a single customer. Apple bought a company that was specializing in Power PC (PPC) low power parts and already had an instruction set license from ARM that they had gotten during the Newton development. Apple quickly ramped up performance while maintaining efficiency. Apple's SOCs were soon getting close to Intel's CUs, at a much lower power efficiency. Intel again said no to a low power X64 chip to go into Ale only products.
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Is this Ai voiceover or real voice? Sounds really good!
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Robot voice? "R-I-S-C" instead of "Risk" (Risc). Nobody talks like this. But cool video, albeit primitive.
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Seems pretty obvious...if they manufacture their own chips they control the architecture as well as drastically cut costs since they don't have to pay a licensing fee/buy a 3rd party made one. The reason Apple products work well is because they use proprietary technology that speaks the same language across the board (for the most part, or is modified to do so). So it was only a matter of time before they upscaled their iPhone/iPad chips to become computer processors since they had become so powerful they could in theory be a computer when plugged into a monitor. I know that's the general idea with the iPad Pro, but they need to just give in and allow OS to be used on the highest-end iPads. For the money you pay for those things, it doesn't make sense not to. Although, looking at it logically, they wouldn't want it cannibalizing the sales of their actual computers.
