Beat Inflation: Would You Switch To Supermarket House Brands? | Talking Point | Full Episode

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Published 2022-07-25
From household staples like bread and milk, to snacks like potato chips, to cleaning products like detergent and toilet cleaners, there are a plethora of products that carry the house brand logo. These products fall under the supermarkets’ own brand of products and promise to offer the same quality at a slightly cheaper price. But while they are lighter on the wallet, are they skimping on quality? Talking Point investigates.

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0:00 Introduction
0:47 What are house brands?
3:30 Savings from switching to house brands
8:07 House brand vs branded: eggs and milk
10:08 House brand vs branded: snacks
12:23 House brand vs branded: dishwashing soap
17:00 Why are house brands cheaper?
20:07 Changing perceptions of house brands

About the show: Talking Point investigates a current issue or event, offering different perspectives to local stories and revealing how it all affects you.
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All Comments (21)
  • @Tant
    In the US, the big Brands also tend to make the house/store brands. At a factory I used to work at, we could have one batch of product and just switch the packaging from big name brand to store brand half way through. Its literally the exact same thing.
  • @plumeater1
    "Almond is almond" Sums up the house brand vs branded. You're just mostly paying for the advertisement costs for buying the branded one. In fact, some house brands actually buy in bulk from the suppliers themselves (removing the middle man) then rebrand it themselves since it's cheaper.
  • @NyanyiC
    For tissues it may be useful to know the price per kilo/ no of sheets because some brands may have less tissue per roll
  • @faythang2513
    Not all house brands are the cheapest. Eg. Pineapple can Mili brand is cheapest, butter & cheese Anchor brand is cheapest when u buy in bundle, shower gel and handwash Ginvera brand is cheapest....etc my point still need to do some comparison rather than go blindly on housebrands.
  • I wish this episode on house brands also tackled eco friendliness such as packaging and the practices of the manufacturers.
  • @Cglkk12
    As long it is cheap/ discount, it is good. When need to queue for it, it means better. If it is free, it is the best.
  • @leeMleeM
    Very good coverage on housebrands especially during this period where costs of living is so high. I had been buying housebrands regularly for more than 2 years and I can say the quality gets better.
  • @JosephLee2012
    I do find all of this hilarious when there is so much science involved in picking between generics (supermarket house brands) and brand names. It can bring a smile to any viewers.
  • I buy house brands whenever it is possible cos I don't want to pay extra for "brands". After all, I find them similar in quality but house brands are much cheaper.
  • Recently I bought house brand, Smart Choice for white rice. It is completely tasteless. And then within a short time, it started to grow worms and then some kind of flying insects
  • @munster1404
    When everyone switches to house brands, they will go up in price as well.
  • @thatkoalabear
    Very well done video 👍🏻👍🏻 love CNA’s content! ❤️❤️
  • @lamjay5189
    Ms. Diana is making good programs nowadays, thank you 😊❤️❤️❤️
  • @bowlampar
    To beat inflation when you are poor: 1) Go for cheaper one no matter it is a supermarket brand or manufacturer brand, 2) Cut down amount of food consumption weekly, in order to make end meet. 😥
  • @krazycatz
    I always purchase the house brand as you call them or store brand as they are called here in the USA. Some stores here also offer a generic brand that is cheaper than the store brand products. For an example let’s say the name brand product costs $10. The store brand costs $7, and the generic brand costs $4. The only time I purchase a brand name product is when it’s on sale and I have a coupon for it.
  • It doesn't take a genius to know why House Brands are a lot cheaper, yet comparable to the BRANDED OPTIONS. It's the money they pay in advertising, brand recognition and higher pay on people working on these branded products. Most of the time, it's the SAME products, bought in bulk then repacked with same or even less employees without the high priced salary of workers and of course, ADVERTISEMENTS.
  • @huiseetan7238
    Excellent coverage, thank you! It looks like lower priced product doesn’t mean lower quality. Let’s hope our national flagship supermarket like NTUC continues to improve their house brand quality. House brand of Waitrose in the UK is another fantastic example.