Meet the Billion-Dollar Startup Using AI to Disrupt Media and Advertising
125,941
Publicado 2024-05-23
0:00 Introduction
0:40 Major Tech Platforms And AI Development
2:30 AI For Advertising: Brandtech Group Has Hit A Gold Mine
7:58 How Did Brandtech Succeed To Produce Great Ads
12:44 How Will We Look At AI In The Near Future?
16:52 ChatGPT: Where Does It Stand To Help Businesses?
20:03 David Jones On Investing In Technology And Creativity
22:48 How To Know If Content Will Generate Revenue
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Todos los comentarios (21)
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The whole interview could have stopped at the host’s question “Is that good for the world?”
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So this guy is basically building an AI-powered spam machine. Just what I need.
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When the highly qualified interviewer (Steve Bertoni) asked several questions, Mr. Jones was too evasive for comfort. ONE EXAMPLE: time 17:49, Mr. Jones volunteered "We created the world's first AI chatbot for an influencer in 2015" and when Mr. Bertoni asked "What was the chatbot like?" The response was evasion, Mr. Jones never answered the question. And there was a pattern of that with other questions posed by the interviewer. It sort of undermines someone who evades simple questions, particularly when they themselves offered up information that, when pressed on it, behave evasively. I don't trust the guy. He does not come off well. The fact is, you CAN be in the sales/marketing profession and be forthright and reliable. 100% can be. .
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That's pure leeching.
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As soon as I heard the first words, I knew you were talking about a scammer. Thanks for the freee alpha!
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The problem with ads isn’t the tech, it’s the people approving them.
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How are people going to buy from companies if they don't have jobs? How do you pay for AI services if AI takes your work?
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These AI ads are only good (for now) in a very specific type of digital ad.. Feed based, "Product catalog" type ads. Dynamically changing the creative around the product photos instead of a white background. Ai cannot (yet) effectively create quality standard awareness or consideration, brand focused "story-telling" type ads. This is the bottom of funnel, last step, "buy-now" type ads you see after all of that. Which is great. But don't get it twisted with the type of ads most of us viewers are thinking of.
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Thanks forbes, for creating content for social media, so young people can consume you…if tradicional media did al least once a week videos specifically for SM thet would get an awesome reward from it in terms of money and brand
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I never thought I would miss old TV and magazine ads, but people like him made me do it. This is terrible for both the consumers and companies. If every piece of content we see is an ad, we will not buy it anymore, people get overwhelmed with choice and tired of getting spammed. We desperately need an ad-free space on the internet again.
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What’s stopping the advertising platforms from implementing this themselves and cutting them out? The endgame would have to be to become an advertising platform themselves, right?
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Basically removing the whole marketing team in spam of 1 AI advertising.
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how long are the prompting skills going to remain relevant when they themselves are a natural language task suited to LLMs? For example, if a bad prompt is detected, simply get the model to ask the right questions to help the user build a "good prompt". Edited cos typos
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David Jones might be onto something with this generative AI revolution—now we can look forward to a world where ads know us better than our own mothers. 00:00 - Meet David Jones, eco-warrior on a city bike! 00:38 - Generative AI: the biggest thing since sliced bread, says every tech CEO. 01:05 - Nvidia and Microsoft in a trillion-dollar tango, all thanks to AI. 02:02 - Brand Tech's $4 billion valuation - so, how does it all work? 02:37 - Pencil: the Swiss Army knife for advertising. 04:59 - 10x faster, twice as effective, half the cost – AI ads' triple threat. 06:55 - Generative AI's evolution: from seven-fingered images to art masterpieces. 07:56 - Future forecasting: AI's role in your job – it'll change everything. 09:44 - Hyper-personalization: goodbye annoying ads, hello tailored content. 11:35 - Social media was the big disruptor; AI's impact is a close second. 14:46 - Humans and AI: a creative partnership with some risks. 16:10 - AI-generated TV commercials: ranked #1 in the UK. 17:12 - Early adopter secrets: David’s been in the AI game since 2015. 22:43 - Generative AI: the great horizontal revolution – it’s everywhere! 24:33 - Keeping up with AI: play with tools, stay curious, don't burn out.
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Good question asked about future prospects for university graduates
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Thank you!
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16:06 i want to see this AD
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spent some time testing the tool. have to say unfortunately not impressed at all..
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🔥🔥pay attention
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Great insights