Principles of Human-Centered Design (Don Norman)

258,082

5,581 0

Published 2018-08-10

Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.

Enroll in live training: www.nngroup.com/courses/ux-basic-training/

All Comments (21)

@Raidoven 2 years ago

-focus on humans -focus on the right problem, not the symptoms -everything is connected -keep the end result in mind(big picture)
@sgitkene 5 years ago

principles HCD transcription: * human centered (focus on the people) * find the right problem (fundamental basic problem) * think of everything as a system (optimisation of the local does not necessarily translate to optimisation of the global)
@zgenocide1005 3 years ago

"The important thing is the real goal of people who use your product".... Awesome thinking
@user-rv6cp2jj3s 2 years ago

Don Norman your speech touches to the core! You talk about things you sometimes want to shout about in the office! I have always thought about the fundamental problem and have always met with resistance and misunderstanding. "Give a piece of the visual interface in time" is the motto of the companies where I had to work. I do not want to be a revolutionary, but I want to integrate into an understanding team.
@raghvendramisra6477 6 months ago

GOAT,FATHER,OG everything of UX~Sir Don Norman🙌🙌
@gustavotriani5611 3 years ago

Thanks for sharing your thoughts, Mr. Norman. It was really helpful
@bokacoder 4 months ago

I am lucky one to get the real goals of product design, Thanks a lot.....
@artywork4u 1 year ago

I LOVE his THOUGHTS, its very easy to understand.
@rebeccadsouza9128 5 years ago

love his book
@paolasalcedo9974 2 years ago

I watched this for a Design class and I loved it
@camilapazguerreroverdejo8657 2 years ago

este video me abrió la mente en cuanto a hcd, me hizo verlo desde una perspectiva completamente diferente
@piycreates 3 years ago

I love this guy.
@tmcclean21 2 years ago

Wise words, as always Don!
@Bill0102 4 months ago

This is excellence at its best. I recently read something similar, and it was absolutely outstanding. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell
@micahlyon74 8 months ago

What an elastic word of guidance. Thanks to Mr. Norman for his mind and design.
@nicolascantoro518 2 years ago

Excelente video muchas gracias Dios te bendiga!
@SylverConsulting 11 months ago

We love how Mr. Norman explained human-centered design in a simple but insightful way!
@shafiraeka6867 1 year ago

i love this man, i just been reed his paper and it was great, and how he write it
@storiesworthtellingwiththe6810 2 years ago

Keeping human at the center.
@howtomeditateai 4 months ago

You are all together lovely!