Principles of Human-Centered Design (Don Norman)

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Published 2018-08-10

Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.

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All Comments (21)

@Raidoven 2 years ago

-focus on humans -focus on the right problem, not the symptoms -everything is connected -keep the end result in mind(big picture)
@sgitkene 5 years ago

principles HCD transcription: * human centered (focus on the people) * find the right problem (fundamental basic problem) * think of everything as a system (optimisation of the local does not necessarily translate to optimisation of the global)
@zgenocide1005 3 years ago

"The important thing is the real goal of people who use your product".... Awesome thinking
@hihizusammen6749 3 hours ago

first i thought why will i waste my time to watch a video of a very old man? but after watching i realize this lecture was not helpful only for ux. but for real life too. we can manage everything as a system and solve our problems using these techniques. nice
@user-rv6cp2jj3s 2 years ago

Don Norman your speech touches to the core! You talk about things you sometimes want to shout about in the office! I have always thought about the fundamental problem and have always met with resistance and misunderstanding. "Give a piece of the visual interface in time" is the motto of the companies where I had to work. I do not want to be a revolutionary, but I want to integrate into an understanding team.
@gustavotriani5611 3 years ago

Thanks for sharing your thoughts, Mr. Norman. It was really helpful
@camilapazguerreroverdejo8657 2 years ago

este video me abrió la mente en cuanto a hcd, me hizo verlo desde una perspectiva completamente diferente
@artywork4u 1 year ago

I LOVE his THOUGHTS, its very easy to understand.
@bokacoder 4 months ago

I am lucky one to get the real goals of product design, Thanks a lot.....
@rebeccadsouza9128 5 years ago

love his book
@micahlyon74 9 months ago

What an elastic word of guidance. Thanks to Mr. Norman for his mind and design.
@paolasalcedo9974 2 years ago

I watched this for a Design class and I loved it
@tmcclean21 2 years ago

Wise words, as always Don!
@raghvendramisra6477 6 months ago

GOAT,FATHER,OG everything of UX~Sir Don Norman🙌🙌
@piycreates 3 years ago

I love this guy.
@nicolascantoro518 2 years ago

Excelente video muchas gracias Dios te bendiga!
@shafiraeka6867 1 year ago

i love this man, i just been reed his paper and it was great, and how he write it
@SylverConsulting 11 months ago

We love how Mr. Norman explained human-centered design in a simple but insightful way!
@jonjensen6745 3 years ago

How could you dislike this? Are there really people out there that believe this method isn't effective??
@Bill0102 4 months ago

This is excellence at its best. I recently read something similar, and it was absolutely outstanding. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell