The Big Misconception About Clean Energy

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Published 2022-03-23
… I’ve been thinking about energy use all wrong.
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As long as most of our energy still comes from fossil fuels, we’re in kind of a trap. Using less energy is our only real option to slow climate change. So most of us have heard only one message throughout our lives: “Conserve energy. Because terrible things will happen if we don’t.”

That’s true. But I now think of it as “the stick” of climate communication - the way to get people to care about climate change based on fear and desperation.

I think it’s time to talk about “the carrot” - the way to get people to work toward clean energy based on hope and audacious ambition.

This video explains why, with help from my former colleague at Vox, Matt Yglesias. As renewable energy continues to get cheaper, as more and more clean energy technologies become more viable, we have an opportunity to look ahead toward a better future. What would you do with abundant clean energy?

Chapters:
00:00 We’re thinking about energy wrong
01:17 The stick: climate change
02:25 Why you’re taught to conserve energy
03:23 Why we should use more clean energy
04:36 The carrot: energy abundance
05:38 Why poor countries need more energy
06:39 Why everyone needs more energy

Be featured in an episode - upload questions for me to answer! www.dropbox.com/request/Edocsb2kErpueQ7F9T1Q

I tell different stories in different places:
You can find me on TikTok here for short, fun tech explainers: www.tiktok.com/@cleoabram
You can find me on Instagram here for more personal stories: www.instagram.com/cleoabram
You can find me on Twitter here for thoughts, threads and curated news: twitter.com/cleoabram

Bio:
Cleo Abram is an Emmy-nominated video producer and journalist. Cleo produces detailed explainer stories about technology and economics. She wrote the Coding and Diamonds episodes of Vox’s Netflix show, Explained, was the host and a senior producer of Vox’s first ever daily show, Answered, as well as a host and producer of Vox’s YouTube Originals show, Glad You Asked. She now makes her own independent show, Huge If True. Each episode takes on one big technology innovation or idea, explains what it is, and helps people imagine the ways it could improve the world we live in by answering one simple question: If this works, what could go right?

Sources and additional reading:
- “The case for more energy,” Matt Yglesias, Slow Boring: www.slowboring.com/p/energy-abundance
- “The world’s energy problem,” Our World In Data: ourworldindata.org/worlds-energy-problem
- “How Americans see climate change and the environment in 7 charts,” Pew Research Center: www.pewresearch.org/fact-tank/2020/04/21/how-ameri…
- “How to drive fossil fuels out of the US economy, quickly,” Vox: www.vox.com/energy-and-environment/21349200/climat…
- “Energy: Key Charts,” Our World In Data: ourworldindata.org/energy-key-charts
- “Why nuclear plants are shutting down,” Vox (previous episode I produced on clean energy dynamics):    • Why nuclear plants are shutting down  

Vox: www.vox.com/authors/cleo-abram
IMDb: www.imdb.com/name/nm10108242/

Gear I use:
Camera: Sony A7SIII
Lens: Sony 16–35 mm F2.8 GM
Audio: Sennheiser SK AVX and Zoom H4N Pro

Music: Musicbed

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Welcome to the joke down low (an idea 100% in reference to Answer In Progress’ awesome “joke below the fold” - I always scroll down to see them and always wanted to do this myself too):

What do wind turbines think of renewable energy?
They’re big fans.

Find a way to use the word “fan” in a comment to let me know you’re a real one ;)

All Comments (21)
  • @CleoAbram
    If you're seeing this video as "private" or if something happens and it stops playing, please try refreshing! There seems to be a publishing problem this morning, and I'm trying to fix it. Sorry, friends
  • The last line kinda cleared it up for me, "the goal isn't less energy, it's more, and we can only have more by going clean"
  • @damianabbate4423
    While i totally agree with clean energy, Javon's paradox always seems to pop up. We no doubt lead excellent lives because of energy. But there is a point where it becomes cheaper, easier, less polluting and we just end up using it more and more. Conservation is important. Living with an energy budget isn't a bad thing considering human nature.
  • @dabass438
    No matter what the subject is, I’ll watch you discuss it because you’re so passionate about it that it’s quite interesting! You go girl!
  • @94heidelberg
    I agree with the idea of promoting a positive vision of what could be, but i strongly disagree with the fact that we have to aim to consume more energy. The "renewable" energy is also based in non-renewable materials, which required a much more complex energy network to be stable, has a strong impact in the environment and increases other problems such as land use conflicts. We need good positive stories, but we also need to acknowledge the necessity of finde an socio-political alternative to the neoliberal centralized government that rule the majority of the nations in the world. That is for me the best way of finding positive stories which do not foster tecnooptimistic thinking about solutions that might lead us to a state of extreme fragility in the face of climate change an material depletion. Search for those stories, because there is a lot of people working on them. :)
  • @brokkoliomg6103
    For me, the genre of Solarpunk has given me a huge chunk of this mind shift and positivity (the carrot) to see a much better future, if we fight for it. Besides, doomerism doesn't lead us anywhere and only supports the forces interested in maintaining the status quo, which are mainly fossil fuel companies of course. So yes, we all should be looking forward to a future that we want to see, one that is bright, just and sustainable.
  • @LVBRIP
    Our house is an example of this in a small way. We used to do everything we could to save energy for the climate, but this year to avoid being ripped off (which I hate) by UK energy prices, I've fitted lots of solar panels. Now on a bright day we run around looking for things to turn on, washing to do, it's all dried in the tumble dryer- and we export the maximum that the grid will allow us to. Will probably have to get a bit more careful in the autumn though.
  • @jimoliver1954
    Your passion and ability to explain things throughly in an entertaining manner is amazing. What a welcome relief from the 24/hr news cycle.
  • @davestagner
    “The goal isn’t to use less energy, or even to just replace fossil fuels. The goal is vastly more energy…” STANDING OVATION TIME.
  • @barrycarter7274
    So, as a south African I have a slightly different perspective. It's a bit of both. We do need more energy to bring up more people to a comfortable middle class lifestyle with ovens, fridges, microwaves etc. But, in America you have these huge refrigerators that you honestly don't need that are a waste of energy and waste of food as just one example. It's making things more efficient where possible and changing people's mindsets around wasteful usage as well as redirecting that same energy to awesome projects like urban farming or salt water desalination. There are still so many areas where we can improve and reduce before we even get to using even more energy. For example if you have better laid out cities and towns then you can walk to work/shops instead of drive. Those are efficiencies that have to be taken into consideration as well.
  • @jameseddy6835
    You are a very insightful young lady. I am old. I won't be around to see people like yourself accomplish the things that will save the planet. You WILL solve that problem. Thanks
  • Bravo, We ( the actual environmental engineers and scientists) have been saying that since the seventies, when the options were made apparent. using more energy pointlessly is just stupid! The problem comes from those who have vested interests in when, how and who make the changes. This is because those choices are who makes and keeps the money.
  • @happykelli
    Love seeing you do your own thing and thrive!!!
  • We’ve had the answer for a long time, nuclear energy. We need to re access how sustainable it actually is
  • @AlsanPine
    this is exactly right... we have been brainwashed to think of environmental solutions as giving up things when developing sustainable energy is actually an idea of abundance.
  • I totally agree, I'm a SF fan. I remember telling someone 50 years ago: "if you want to get rich, find a way to use natural energy." Our problem is not a lack , but most of the time, we try to survive the PLENTY of energy around us: lightning, wind, volcanoes...we don't have to "make" energy,, just find a way to steal it from Nature. I love your "positive" thinking I hear in the younger generations, "lets go crazy", even the sky is not a limit anymore.BTW thank you!
  • This video literally changed my perspective about thinking of clean energy in a more positive sense. I do hope more people can see what clean energy means.
  • @dkrishna2313
    This is an excellent episode! It’s critical that we understand that energy itself is hugely abundant relative to our needs, but we only need to know how to access it. As we unlock this, we will realize via economies of scale that this form of energy(solar, wind etc.) is far cheaper to access than the expensive fossil fuels that we currently use, with GHG reduction almost a by-product of transition to a huge amount of new energy that we need to power a much more positive future. Looking forward to seeing more episodes on this topic.
  • @ichbinueber18
    My confirmation bias is tingling! This is the positive lookout on life that I always preach. Not being too scared to have children because "look how shitty the world is" while having the best life anyone ever had in their family history. Get more energy. Get energy costs down. I'm full on with that.
  • @heeei8105
    What if the big misconception is that we must continue with this increasingly rapid technological innovation at a pace we cannot control as a society ??? Slowing down might be the key to having a better life without using more and more and more...