How Hyundai is Killing Maruti Suzuki in India? : Hyundai Business case study
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Publicado 2024-07-05
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VIDEO INTRODUCTION:
Hi everybody,
Hyundai is one of the most iconic companies to enter the Indian markets!! And it is so hard to believe that, a south korean brand which was once a difficult name to even pronounce, the same brand today is about to launch the biggest IPO in the History of India!!!
In 1996, when Hyundai entered the Indian market, Maruti was the most dominating player with a 60% market share! And amongst the middle class, maruti was almost a monopoly. But even then Hyundai came in with Santro, i10, i20 and creta and put a dent in the Indian automobile sector to an extent where today it is the second largest automarket in country with a profit of 4653 crores!!
And, if you look at the profitability, Hyundai is wayyy ahead of maruti, in Fy23, while Hyundai made a profit of 65,355 Rs per vehicle, Maruti made Rs. 40,939Rs per vehicle!! So after 28 years of getting a very strong hold of the Indian market, Hyundai plans to raise 25,000 crores with its IPO!! Sounds fantastic right?? But you know what?? There are some hidden risks that Hyundai faces which may ruin all the progress that they have made in the Indian market!! All of this is mentioned in detail in this 436 page DRHP paper that Hyundai filed with SEBI!!! So we went through all this data so that you can sit back and consume the most important bits of this 400 page document as easily as watching a movie!!!
So in this episode today, let's dive in to understand
How did a South Korean company break into the Indian automobile market leaving the tatas and mahindra's behind?
In Spite of being a foreign company, How did Hyundai achieve such high profitability and outpace a mammoth like Maruti in India?
And most importantly, What are the hidden risks that Hyundai faces in India that can topple its growth??
Also guys quick disclaimer : I am not a sebi registered investment advisor and this video is not meant to give you investment advice but only to educate you about the rise of Hyundai!
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✅Study Materials:
www.sebi.gov.in/filings/public-issues/jun-2024/hyu…
economictimes.indiatimes.com/prime/transportation/…
the-ken.com/story/hyundai-indias-ipo-pays-way-more…
themorningcontext.com/business/hyundais-india-ipo-…
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Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
#thinkschool #businesscasestudy #geopolitics #hyundai #ipo #investing #business #marketing
Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law
Todos los comentarios (21)
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👉Check out Scaler School of Business - bit.ly/45P6B6V
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I think there is new trend, many youtubers re-uploard videos within 2 days.😅
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Superb case study! Please make a similar case study on why American carmakers have largely been unable to survive in India (Chevrolet, Ford, Tesla pulling back its plans, etc.)
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Reliance Jio is planning for ₹55,500 crores IPO.
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They are just trying to dump their shares at high valuation with very less growing opportunity •It's an OFS •The factories are working at full capacity •Taking a royalty of 3.5 percent of revenue while the PAT is 7.66%. Its almost like taking half the profit home (korea) It feels like a disinvestment from India.There's no room for the share to grow and make wealth for the investors ... It just feels like a dumping of shares at a very high valuation They should have done an IPO quite a while ago at a good valuation, I don't think people can make exponential profit from this share
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20 minutes for concepts & Rest is AD, INTRO ❤😮😊
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@ThinkSchool, a small correction, Ford Ecosport was launched much later by Ford India, Escort was it's first vehicle followed by the Mondeo. Ecosport was developed in India for Indian and other developing markets.
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I am working in Maruti and I can assure that Maruti is working with complete determination and the title of this video is misleading.
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Yeh video hat kyu gayi apne phle upload ki thi
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Hyundai pioneered the concept of false SUV in India. The genuine term is Cross-over which are basically front wheel driven vehicles with greater Ground Clearance and suspension. SUVs should have 4-wheel drive, preferably with differential locking facilities along with good ground clearance. In India there are/were only three genuine affordable SUVs - Gypsy/Jimny, Thar and the Gurkha. 4WD Duster, Bolero are also SUVs. Other brands like Jeep (Rubicon/Wrangler), Mercedes (G-Wagen), Toyota (Hilux) are out of the reach of upper middle class.
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You forgot first generation Sonata - It was high middle class' Mercedes. And Verna - Competitor for Ford Ikon and other mid range sedan
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Bro Please Do a Business Case Study Series about 1. Airtel 2. Jio 3. Vodafone Idea & (Vodafone-Idea) 4. BSNL 5. Aircel 6. Tata Docomo Pls... do bro ❤❤
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Why re-uploading this vid?
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Please upload starbucks,Bajaj finance,zerodha vs upstox videos
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Wide case study, one of the rare YouTube channel that does this. Great work! Hope to see more video in future
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Why does this video give me the Deja-vu feeling?
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At 6:09 , it was ford escort and not ecosport, ecosport wasnt even in the existence till a decade later
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Proud to be one of the employee of Hyundai group
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Very informative. Thank you.
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Most interesting as well as educative material I got so far in Finance. Thumbs up
