Film Theory: Disney OWNS Your Face! (Disney Deepfake)

I know this isn't the point at all, but I'd like to point out that shortly after Mando season 2's finale, someone made an improved version of deepfaked Luke, and then they got hired by Disney/Lucasfilm to do the deepfake for Luke's appearance in Book of Boba. And I think that's pretty neat. Edit because I've gotten multiple comments: I'm not talking about Corridor Crew. The person in question goes by "Shamook"

I remember hearing once years ago that Robin William's will states that he doesnt give permission to anyone to use his likeness no matter how advanced the technology becomes because he cant say weather or not he would approve of whatever his likeness was being used for.

Disney is actually really shady when it comes to 'saving people's faces.' I don't know if it's still in there, but a few years back I applied to work at a Disney Store. A STORE. In a Mall. Where you buy little costumes for kids and stuff. There was a whole section of the contract that basically said if for whatever reason your picture was taken while you were doing the INTERVIEW, not even for being hired and working there, they could use your face for advertising. You had to sign off on it before you were able to submit your resume.

"we don't scan them for an archival process. It's for reference later." That is LITERALLY an archival process.

I know this is serious and all, but it's hard not to imagine the deepfake concept becoming so mainstream that a person can pick which actor plays which role in an existing movie such as streaming Endgame but setting every role to be played by Don Cheadle. Edit: Well, this blew up.

I’ll be honest, this is frightening to think about, imagine someone manipulating a deepfake of yourself getting in trouble with the law and you get imprisoned for it.

I don't know why but I think Disney might "somehow" bring Stan Lee back to the MCU just for the tiniest of cameos. While he was alive, I assume he had to the scans too. Probably multiple times over the course of production for those movies.

This is suddenly really relevant considering that Hollywoods top actors have gone on strike partially to ensure better safeguards protecting them from AI.

The real scary part of this is at 13:44. Some actors have ethical lines that they would never cross that with this technology a studio could MAKE the actor cross that line. This introduces a lot of moral questions that any actor should be asking and putting in any contract they sign going forward.

I think Disney is testing the line of how far they can take this before they get push-back. Generally laws are made for stuff like this after it is taken too far.

Crazy how much more relevant this has become in the year and a half since the video came out.

This is the perfect example of the statement, "Disney owns everything."

In Rouge One's defence Carrie Fisher died the day after the movie came out, that was just the most unfortunate timing for that deaged scene

But actors aren’t meat puppets. They have their own ideas and artistic contributions to the role they play and the end result of a scene. Thats why motion capture looks so much better in video games using real actors than without it. It gives it heart and makes it more engaging and interesting.

The thing is actors will never be completely replaced for quite a few years, maybe 20 years, because it is so hard to make a virtual person look real and the amount of work for the editors to make a whole fake cast would be too difficult and time consuming as of right now. But still, this thought is scary as it is completely possible in 20-40 or so years

It's actually really scary. Thanks to you MattPat and all the Team for the effort you put into your videos

This is such an excellent and controversial take. If studio productions do eventually turn in this direction, the art of editing will completely take over and replace the art of acting. The nuances actors bring to their characters. "Best Actor" awards will be moot.

I remember this being a topic of discussion 20 years ago. The notion that, one day, there would be no physical actors on screen. All of them would be digital in some form. The idea was laughed at. Yet here we are.

This video was sobering until 13:50, where the Disney exec said "we try to appy ethics to what we do." Then I realized this was a comedy. Chapek's Disney doesn't even try to apply ethics to their business decisions!

7:11 Matpat: “One that was on the verge of a industry crippling labour strike”. Years Later, we are having another labour strike that is threatening the movie industry.