Commercial 10 - MMIS 6295
Published 2013-04-11
Transcript:
When establishing your business online, you should do so with both confidence and professionalism. An integral part of this process is crafting a unique logo that captures and reflects the essence of your company.
It takes true talent to achieve that perfect blend of elements that can grab the attention of potential customers while creating a lasting impression in the minds of your ever-growing clientele.
Trying to relate the intricacies and aspects of your business to a designer can be difficult. That's where Logo Tournament comes in.
Logo Tournament is essentially a hub that connects you with thousands of designers from all over the world. This does not only broaden the potential for possibilities; it explodes it.
To get started, simply provide a few details about your business, your target audience, and your styling preferences. Then set a prize package and watch the submissions start to roll in. You can provide feedback to designers who will continually refine your logo until the contest ends.
Once the contest is over, you pick your favorite design and the logo becomes yours forever. It's a pretty awesome concept that yields even more awesome results. Check out Logo Tournament today.
All Comments (5)
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This is brilliant. I love the concept and the execution. It brings designers and customers together in a way that crowd sources interesting ideas, and so long as you've got a sufficient contract reward it seems like you'll get a plethora of high quality designs. From there you're like a kid in a candy shop. Furthermore, I've looked this up, the site permits iterative design process. It allows you to pick a few candidates and have them submit more polished designs. Very cool.
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Logotournament is a great idea for college students trying to break their way out into the design world. Especially if they have a lot of down time. On Chris’ point, this is a lot of work but the site is setup more for bragging rights as to whom creates the most/best designs. With the ultimate reward of being paid for your hard work. It is a neat concept for almost any event startup business.
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I had never heard of logo tournament before, but this seems like it can offer tremendous benefits to small businesses as well as designers. A small business can get the design they want at an affordable price by being able to pick from possibly a few hundred submitted logos. This is also a great way for someone looking to get into graphic design because it gives them real world experience in design and they have something tangible they can show for job interviews in the future.
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Chris is right, there's little advantage to the designers that doesn't win, however this is how lots of advertising is done for large companies. In fact, this is not far from any kind of contractual work. This is essentially a visual "Request For Proposal/Solution". Hopefully the designers will incorporate their bids into their portfolios, as so their time isn't completely wasted. This kind of service depends on a community of designers willing to work on speculation. -Lee
