A History of the Cartier Tank

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Published 2020-05-26
A video about the history of the Cartier Tank.

Design and Model History: 01:14
Movement History: 06:15
Provenance: 09:23
Pricing: 10:22
Conclusion: 12:02

Sources, used under Free Use/Fair Dealing/Fair Practice:
Cover: monochrome-watches.com/history-cartier-tank-100-years-part-2-important-early-models/
Store: www.pinterest.co.uk/pin/149392912623098660/
Santos: www.fai.org/news/12-november-1906-first-flight-santos-dumont
Louis: timeandtidewatches.com/everything-need-know-cartier-tank/
Santos: monochrome-watches.com/history-of-the-pilot-watch-part-i-cartier-santos-1904/
Advert: www.pinterest.co.uk/pin/334321972322704180/
Movement: www.ablogtowatch.com/cartier-tank-mc-watch-review/
And: anotherimg-dazedgroup.netdna-ssl.com/534/azure/another-prod/360/6/366306.JPG
Frank: www.rollingstone.com/music/music-news/an-appreciation-of-frank-sinatra-1915-1998-59176/
Ali: www.gq.com/story/watches-of-the-week-4-3-20
1917: monochrome-watches.com/celebrating-100-years-cartier-tank-part-1-tank-normale-1917/
FT-17:    • French Renault FT Light Tank  
FT-17: www.fiddlersgreen.net/models/vehicles/Renault-FT17.html
Tank: monochrome-watches.com/celebrating-100-years-cartier-tank-part-1-tank-normale-1917/
John: usareally.com/1401-john-joseph-pershing-the-black-jack-of-the-american-army
Cartier: www.thejewelleryeditor.com/shop/city-guides/paris/cartier/
Bros: nypost.com/2019/11/30/how-the-cartier-brothers-divided-and-conquered-the-worlds-richest-women/
Cintrée: blog.elementintime.com/index.php/cartier-tank-cintree/
Cintrée: www.qpmagazine.com/long-reads/a28115798/cartier-tank-history/
Tank: shop.analogshift.com/products/cartier-tank-louis
Chinoise: amsterdamvintagewatches.com/shop/cartier-tank-chin…
Savonette: www.pinterest.ch/pin/44262008821579388/
Guìchets: thekeystone.com/products/cartier-rose-gold-tank-a-guichets-jump-hour-watch
Great: www.history.com/topics/great-depression
Antiquoram: www.antiquorum-swiss-assets.s3.us-west-2.amazonaws.com/images/92/lots/467/467.jpg
8Hourt: www.watchprosite.com/cartier/one-of-my-favourites-from-the-cartier-collection--tank-eight-days/886.624406.3913031/
Nazis:    • German Troops In Paris: World War II ...  
Hitler: en.wikipedia.org/wiki/File:Adolf_Hitler_in_Paris_1940.jpg
Paris: www.goodfreephotos.com/public-domain-images/ruins-of-caen-france-after-world-war-ii.jpg.php
Pierre: www.nytimes.com/1964/10/29/archives/pierre-cartier-jeweler-is-dead-member-of-noted-french-family.html
Concorde: www.theverge.com/2015/9/18/9353131/concorde-jet-flight-revival
Must: www.vintageadbrowser.com/jewelry-and-watches-ads-1970s/9
Must: www.ebay.co.uk/itm/1982-Les-Must-De-Cartier-Watches-Vintage-Photo-PRINT-ADVERTISEMENT-1980s-/263492377001
Americane: www.goldsmiths.co.uk/Tank-Am%C3%A9ricaine-watch..-Small-model..-steel..-leather/p/17310937/
Francaise: www.goldsmiths.co.uk/Tank-Fran%C3%A7aise-watch..-Medium-model..-steel/p/17310191/
Divan: www.watchfinder.co.uk/Cartier/Tank%20Divan/W6300255/35837/item/116673
Anglaise: www.goldsmiths.co.uk/Cartier-Tank-Anglaise-Small-Ladies-Watch-W5310022/p/17310754/
Movements: www.watchprozine.com/cartier/a-tour-of-the-cartier-factory-with-vip-clients/3827481/886/
Jaeger: www.pinterest.co.uk/pin/306104105901734587/
EWC: www.chrono24.com/cartier/1940s-cartier-triple-calendar-european-watch-company-watch--id8087475.htm
Great: medium.com/sidewalk-talk/how-an-economic-crisis-impacts-innovation-lessons-from-the-great-depression-318037143a29
Quartz: www.pinterest.co.uk/pin/634163191260208095/
Panther: www.cartier.co.uk/en-gb/maison/cartier-and-the-panther/the-panther-through-time.html
Brands: borro.com/assets-we-accept/luxury-watches/
Factory: www.fratellowatches.com/cartier-manufacture-visit/
Carole: www.augustman.com/sg/style/watches/cartier-in-conversation-with-carole-forestier-kasapi/
Cartier Factory: www.rts.ch/info/regions/neuchatel/5380671-le-groupe-cartier-ne-s-installera-pas-aux-brenets-mais-au-locle.html
Flying Tourbillon: www.hushhush.com/watches/cartier/rotonde-de-cartier/rotonde-de-cartier-flying-tourbillon-w1556216-white-gold-watch/
9452MC: watchbase.com/cartier/caliber/9452-mc
ID1: www.luxuo.com/style/watches/cartier-id-one-concept-watch.html
Wearers: www.forbes.com/sites/msolomon/2017/10/03/luxury-lineage-a-brief-history-of-the-cartier-tank-watch-100th-anniversary/
Andy: usa.watchpro.com/history-of-horology-why-watches-will-never-go-out-of-fashion/
Andy: www.pinterest.co.uk/pin/188799409353383310/
JKO: www.hautetime.com/jackie-kennedys-cartier-tank-normale-up-for-auction/82988/
JKO: www.christies.com/lotfinder/Lot/cartier-a-fine-and-historically-important-18k-6086058-details.aspx
YSL: www.xupes.com/magazine/article/2018/10/08/iconic-cartier-watches-and-their-famous-collectors
Gable: www.pinterest.co.uk/pin/135811744985236068/
Coppola: www.bejeweledmag.com/behind-scenes-looks-world-renowned-jewelry-companies/
Diana: www.thejewelleryeditor.com/images/lady-diana-cartier-tank-watch/

All Comments (21)
  • @IamJoppe
    very good video! searching for a tank now for about 5 months, this reassured me that i am doing the right thing.
  • Very interesting video Rashid! This has raised my interest in Cartier
  • @mozebulbulia
    I'd love to see you review the new Tank Must XL.
  • @thesceptic1018
    Very enjoyable - a follow up video on all the different limited edition fun variants would be welcome (crash, asymmetric, basculante, obus etc)
  • @okcool7444
    Fabulous video. I’m just getting into the history or fine jewelry and watches, this was a great introduction. Thank you!
  • Dress watches are not my style. They don't fit in with my lifestyle but for me this is the only dress watch I would seriously consider buying... well this or the Reverso. Thank you once again for the Video and the in depth insight into this timeless piece. Superb Video Midas Rashid!
  • @THX-C
    I love the Tank. It and the Patek Ref 96 have defined the wristwatch for nearly a century. I’ve got a stainless Must quartz but really want a gold Normale.
  • @Olrik974
    Very informative and well researched. I'd be interested in seeing your take on the Omega la Magique (undervalued considering how few were made?) and if this was actually the watch worn by Al Pacino in Scarface (I don't think it was but am not sure what it was)...
  • Can you identify the model number and year of the tank pictured at the end of the video with the video caption?
  • The yellow gold version of the Louis is close to perfection that I could almost be called The Watch. But there are some minor issues for me which I hope Cartier would take care of. 1: Cartier should skip the quartz movement they use, and make it either with the me mechanical movement used in the rose gold version, or the premium quartz (with a battery life of 6 years) used in the Santos Dumont. 2: Cartier should skip the date complication as it makes the dial to busy (for its size) and makes it asymmetric. Both movements mentioned above are date less anyway, so... 3: The Tank Louis watches are made with with a mineral glass rather than a sapphire glass. Unless there are advantages to mineral glass which I am unaware of they should definitely make it with sapphire glass. Does anyone know if there are advantages to mineral glass compared to sapphire glass, and what these advantages might be??? I would love to hear.